Hello:
You are invited to participate in our survey based upon examining the concept of relationship marketing, which has caused a paradigm shift in business to business marketing during recent years. Extends the concepts of network marketing to the Web retail marketplace, and develops a market process model for Web retailing that outlines the stages of the relationship building process..
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. My organization has web-based support and communication function There is database usage for tracking contacts and their relationship with the firm There are sufficient research and analysis tools available in my organization to identify new partners and trends in the marketplace. There are customer relationship management tools to track partner deals and their status(in the pipeline, closed deals, etc) Data on customer satisfaction are disseminated at all levels in our e-commerce unit on a regular basis. We have proper data mining and decision support tools to find relevant and timely information. Technology awareness programmes are used to educate our staff on the key technologies on the relevant areas. Advertising and sponsorship programmes, subscription e-mail highlighting,newsletter participation,affinity search engines,endorsement programmes,content relicensing and repurposing,white papers and e-learning programmes are used.
My organization uses affiliate programmes (at the referral level) Relative to our competitors, products are consistently available in inventory. Compared to our competition, the time between receiving and shipping orders is shorter. Our company relies on supplier drop shipments to consumers to satisfy online orders. Our company's distribution system can handle the volume of online orders. Relative to our competition, online orders are filled from our existing inventory. Compared to our competition, our company relies heavily on backorders Satisfying our customers is our most important business objective We constantly communicate our commitment to serving customer needs. We share information about our successful and unsuccessful experiences across all business functions Our strategy for competitive advantage is based on our understanding of customers' needs. We measure customer satisfaction infrequently We have regular performance measures of customer service Our competitors are more customer focused than we are. I believe that our business exists primarily to serve customers My organization has an e-mail server that is often viewed as a key element of the B2E system, even though it may be part of another IT element in the operation My organization has centralized and distributed web servers to allow disparate intranets to be connected in a seamless manner My organization has other collaborative software applications such as chat rooms, mails list services, newsgroups, conferencing and file downloads We find it difficult to change established procedures to cater to the needs of e-commerce customers. We can easily change the manner in which we carry out tasks to fit the needs of e-commerce This firm will not aggressively pursue an e-commerce strategy that causes existing investments to lose value. We are willing to sacrifice sales from existing channels in order to improve sales on our primary Web site. There is open communication between our e-commerce business and our most important supplier. Our e-commerce business and our most important supplier share common objectives Our most important supplier makes it difficult for our e-commerce business to do its job. Our most important supplier does not like many of the things our e-commerce business does. The products we get from our most important supplier can also be purchased by end-users on our most important supplier's Web site. Our most important supplier does not offer products to end-users on their Web site. There is an overlap in products offered to end-users on our Web site and our most important supplier's Web site. Customers' preferences change frequently Our customers rarely request new products Customer needs are becoming more predictable Customer loyalty is decreasing On the Internet, the rate of firm failure is high in this retail category My company uses technology for capturing new partnerships My organization uses technology for improving the existing ones My organization uses technology for weeding out the ineffective ones My organization uses technology for customizing products and information to specific groups My organization uses technology for self-service application wherever possible. |
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