Purpose of the Survey The purpose of the research project is to determine the relationship of organizational culture, structure, and leadership style towards CI attitude and CI use of Malaysian manufacturers. Empirical results of this research on this particular combination of topics will serve as guidelines for preparation for CI in Malaysia.
What is Competitive Intelligence (CI)? “Competitive Intelligence is the total knowledge a company possesses about the environment in which it competes. It is synthesized from the vast amount of bits and pieces of external information bombarding the firm every day. It paints a whole picture of the present and future competitive arena of management decisions.’’
Completing the Questionnaire This survey is intended to be filled in by marketing manager or the manager’s official representative. The survey will take approximately 20 minutes to complete. If you have any queries regarding this survey, please feel free to contact Mr John Hii at 016-3986743 or on [email protected]
Confidentiality We respect confidentiality of each respondent. All respondents and companies will be kept anonymous. No information concerning specific responses being made public without your consent. Data collected will be analysed to produce aggregate statistics only.
Thank you very much for your time and support. Please start with the survey now by clicking on the Next button below.
Each question contains four descriptions of organizations. Please assign all 100 marks differently among the four descriptions of each question depending on how similar the description is to your own organization. None of the descriptions is any better than the other; they are just different. For example; if statement A seems very similar to mine, B seem somewhat similar, C and D are not similar at all, I might give 70 points to A and the remaining 30 points to B.
Kind of Organization
My organization is a very personal place. It is like an extended family. People seem to share a lot of themselves.
My organization is a very dynamic and entrepreneurial place. People are willing to stick their necks out and take risks.
My organization is a very formalized and structural place. Established procedures generally govern what people do.
My organization is a very production oriented. A major concern is with getting the job done, without much personal involvement.
0
Leadership
The head of my organization is generally considered to be a mentor, a sage or a father or mother figure.
The head of my organization is generally considered to be an entrepreneur, an innovator or a risk taker.
The head of my organization is generally considered to be a coordinator, an organizer or an administrator.
The head of my organization is generally considered to be a producer, a technician or a hard driver.
0
What hold the organization together?
The glue that holds my organization together is loyalty and tradition. Commitment to this firm runs high.
The glue that holds my organization together is the commitment to innovation and development.
The glue that holds my organization together is the formal rules and policies. Maintaining a smooth-running institution is important here.
The glue that holds my organization together is the emphasis on tasks and goal accomplishment. A production orientation is commonly shared.
0
What is important?
My organization emphasizes human resources. High cohesion and morale in the firm are important.
My organization emphasizes growth and acquiring new resources. Readiness to meet new challenges is important.
The head of my organization is generally considered to be a coordinator, an organizer or an administrator.
The head of my organization is generally considered to be a producer, a technician or a hard driver.
0
Please indicate your level of agreement with the following statements regarding your perception of the your superior in your organization.
Strongly Disagree
Strongly Agree
Spreads enthusiasm.
Is a good mentor.
Understands interdependencies between his/her unit and the rest of the organization.
Understands interdependencies between his/her organization and the outside world.
Knows the organization’s products/services
Understands interdependencies between his/her unit and the outside world.
Knows the organization’s history.
Is ambitious.
Likes to shake thing up.
Wants to make a difference.
Strongly Disagree
Strongly Agree
Has high energy level.
Is determined.
Expects the subordinates to follow rules and procedures.
Has high performance expectations.
Believes any new initiative should be completely analyzed.
Is persistent in what he wants done.
Expects regular progress reports.
Helps employees feel appreciated.
Helps make work fun.
Helps develop a sense of ownership.
My superior would do anything to achieve the unit’s goals even if it involved
Strongly Disagree
Strongly Agree
A risk to his/her loss of power.
A risk of loss of status.
A risk for promotion possibilities.
Please indicate your level of agreement with the following statements regarding your perception of the centralization of decision making and formalization of operational procedures in your organization.
Strongly Disagree
Strongly Agree
There is little action taken in this organization until a superior approves the decision.
In this organization, junior and middle level managers are encouraged to make their own decisions.
Even small matters on this job have to be referred to someone higher up for final answers.
There is a complete job description for my position.
The organization keeps a written record of everyone’s performance.
We follow strict operational procedures at all times.
Whenever situations arise, we have procedures to follow in dealing with them.
Please indicate your level of agreement with the following statements regarding your organization’s attitude towards CI.
Strongly Disagree
Strongly Agree
We like to look for information that could interest the CEO.
When we are on the field, we like to watch, listen and collect here and there, any information on what could interest our company.
Gathering information on what's happening in the field is one of the organization priorities.
CEO doesn't need to be constantly informed on what's going on in the field.
It is not because we face a new fact or a change on the field that we have to immediately inform the CEO.
Employees do not have to necessarily gather for the CEO all recent news about the customers (requirements, problems, reorganization.)
The reaction of our company certainly does not depend on the information the employees can transmit from the field.
We don't think that information gathered from the field could really be of use for the CEO.
We must monitor for CEO all facts and behaviors that concern competitors.
When we are on the field, we must find out any factors that could threaten the competitive position of our company.
Please indicate your level of agreement with the following statements regarding your comment on the outcomes of CI with which your company have been involved.
Strongly Disagree
Strongly Agree
It was worth waiting for CI because some of them materially influenced a decision.
We learned from having to clarify the problem to be addressed by CI.
CI was used to promote awareness and appreciation of an issue of importance.
CI results were used to learn something new about our business.
CI was used for the sake of appearance.
CI provided new knowledge about something.
We gained new insights while providing the CEO with background information on the organization, business, and/or competitive situation.
Apart from what we learned from the results, conducting CI was educational.
It is possible that without CI results a different decision would have been made.
A decision based on CI was easy to reconcile with the results of the project.
Strongly Disagree
Strongly Agree
CI was used to make a decision which was consistent with at least some of the findings and conclusions.
CI was used to provide new insights.
CI was used for political purposes.
CI was used to build awareness and commitment.
CI was used to validate or confirm our understanding of something.
CI was used to make a decision in accordance with its recommendations.
One or more findings of CI had a substantial direct impact on a decision.
Please indicate your level of agreement with the following statements regarding how the use of CI has contributed to your organization.
Strongly Disagree
Strongly Agree
Enhance organizational flexibility.
Increase market share.
Improve competitive advantage
Improve product/service differentiation
Facilitate new market development
Facilitate new product/service generation
Increase profit margin
Improve return on assets (ROA)
Improve return on investment (ROI)
Focus Research and Development efforts.
Strongly Disagree
Strongly Agree
Improve decision making speed.
Improve decision making accuracy.
Enhance responsiveness to customers needs.
Enhance responsiveness to production operations.
Improve coordination with suppliers
Improve coordination with customers
Improve coordination with business partners
Improve coordination between internal functions
Identify market trends.
Improve forecasting accuracy.
Please indicate your level of agreement with the following statements regarding the quality of CI.
Strongly Disagree
Strongly Agree
CI provides me with all the intelligence I need.
The intelligence provided is accurate.
The intelligence provided is clearly presented.
The intelligence is always up to date.
Age
Ethnicity
Gender:
Highest level of education:
Year(s) of working experience:
Year(s) working for this organization:
Which industry best describe your main business?
What is the total number of employees in your organization?
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