Hello: You are invited to participate in our survey regarding how young adults aged between 18-30 get information about clubbing. In this survey, approximately 100 people will be asked to complete a survey that asks questions about how they find information regarding clubbing. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact e-mail us at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1. What is your gender?
2. What is your age?
3. What is your occupation?
4. What is your disposable income?
5. Do you go clubbing?
6. How often do you go clubbing?
7. How do you get to know of clubbing information (eg. promotions, reviews, etc)? Please rank them in order, 1 being the most frequent, 5 being the least frequent.
Internet
Radio
Print Media
Television
Word-of-mouth
8. Please rank in order which mediums you find useful in finding information about clubbing. 1 being the most useful, 5 being the least useful.
Internet
Television
Radio
Print Media
Word-of-mouth
9. What kind of information regarding clubbing do you look out for? Please rank them in order, 1 being the most looked for, and 8 being the least looked for.
Promotion
Pricing
Location
Music
Membership
Special Events
DJ Profiles
Performances
10. How often do you go to the Internet to check for clubbing information?
11. How do you attain information from the Internet? Please rate its usefulness, 1 being most useful, 6 being least useful.
13. Please state your level of agreement with the following statements regarding internet use.
Strongly Agree
Agree
Neutral
Disagree
Strongly disagree
I find the information I receive from forums informative.
I find the information I receive from blogs useful.
I am able to find information regarding clubs easily.
Official club websites provide detailed information about upcoming events.
I find the information I receive from the internet very useful.
14. Which channel of Word-of-mouth do you usually get your information from?
15. Word-of-mouth is effective in conveying information.
Strongly Agree
Agree
Neutral
Disagree
Strongly disagree
16. Please state your level of agreement with the following statements regarding word-of mouth.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
My friends tell me about clubbing regularly.
I find that I am often exposed to the latest clubbing updates through word-of-mouth.
I feel that clubbing information given by people I know is more reliable.
I spread information about clubbing by word-of-mouth.
I believe that word-of-mouth is a better way of getting information than through the Internet.
I prefer getting clubbing information by word-of-mouth.
17. It is easy to obtain information about clubbing.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
18. Clubs are effective in providing information about clubbing literature.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
19. What do you think is an effective medium for information dissemination? Please rank its effectiveness, 1 being the most effective, 5 being least effective.
Internet
Television
Radio
Print Media
Word-of-mouth
20. If you were to receive information about clubbing, what would be preferred medium? Please rank them in order of your preference, 1 being the most preferred, 5 being the lease preferred.
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