Hi! We are a group of students from NUS, taking an entry-level Marketing module.
You are invited to participate in our survey on advertising. You will be asked to complete some questions regarding advertising campaigns for laptops from 2 different companies.
Time required: approximately 15 minutes
Thank you very much for your time and support. Please start with the survey now by clicking on the Next button below.
2.How well do you remember the most recent laptop advertising campaign from Dell? 3.Can you recall the advertisement based on the following hint?
HINT: Colourful laptops which match clothing 4.Please watch this TV advertisement from Dell (about 1 minute):
Is the video that you have just watched from the same advertising campaign as the one you recalled? (E.g. you may have seen the print ad with the same theme but not the TV ad in particular.) 5.What impressions do you have of this advertising campaign? 6.Briefly state (in 25 words or less) what you think is the main message of this advertising campaign. 7.How much do you like the advertising campaign? 8.How has the advertising campaign changed your impression of Dell? 9.Based on the advertising campaign alone, how would your purchasing decisions be affected? 10.Which groups(s) of consumers do you think Dell is trying to target with this advertising campaign? 11.Do you think this advertising campaign has been effective in reaching out to these targeted groups? 12.How successful do you think this advertising campaign has been in the following areas?
1: failed terribly
3: neutral
5: extremely successful 14.How well do you remember the most recent laptop advertising campaign from HP? 15.Can you recall the advertisement based on the following hint?
HINT: You can see the hands but not the head Please click the following link, which will open a new window containing HP's advertising campaign. After it loads, click on View the ads, and view the Shaun White and Paulo Coelho videos. When you are done, close the window and return to the survey. (This will take about 2 minutes. Feel free to watch the other videos as well to get a better feel for the advertising theme.)
HP Personal Again 16.Please click the following link, which will open a new window containing HP's advertising campaign. After it loads, click on View the ads, and view the Shaun White and Paulo Coelho videos. When you are done, close the window and return to the survey. (This will take about 2 minutes. Feel free to watch the other videos as well to get a better feel for the advertising theme.)
HP Personal Again
Are the videos that you have just watched from the same advertising campaign as the one you recalled? (E.g. you may have seen the print ad with the same theme but not the TV ad in particular.)
17.What impressions do you have of this advertising campaign? 18.Briefly state (in 25 words or less) what you think is the main message of this advertising campaign. 19.How much do you like the advertising campaign? 20.How has the advertising campaign changed your impression of HP? 21.Based on the advertising campaign alone, how would your purchasing decisions be affected? 22.Which groups(s) of consumers do you think HP is trying to target with this advertising campaign? 23.Do you think this advertising campaign has been effective in reaching out to these targeted groups? 24.How successful do you think this advertising campaign has been in the following areas?
1: failed terribly
3: neutral
5: extremely successful 25.What aspects of advertisements annoy you and/or turn you off? 26.What aspects of advertisements do you find attractive? Thank you very much for helping us with this survey! |
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