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Survey for a New Product Concept

Survey for a New Product Concept


Hello,

My name is Jenny Chuong, and I am a university student currently working on a design project for a new car interior.

You are invited to participate in my survey, which is intended to gain an understanding on what you think about your current car interior and what you would like to see in a new car interior.

This survey will take approximately 8 minutes to complete. Your participation in this survey is completely voluntary and if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses will be strictly confidential your information given will be coded and remain confidential.

If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.

Thankyou very much for your time and support. Your responses will be very valuable for my project. Please start with the survey now by clicking on the Continue button below.

Please describe your current vehicle and the main reason why you have purchased it.
How many vehicles have you owned previously?
If you have previously owned another vehicle, what are the main reasons for changing it?
Would you say that your current vehicle suits your particular lifestyle? Why? or why not?
Do you put large bulky items in your car? ie. bike, luggage. What are these bulky items?
How often are these bulky items put in your car?
Do you have difficulty putting these bulky items in your car? If yes, what is the main reason?
Please rank (1, most important - 5, least important) the importance of each part of the car interior to you.
Door trim
Headliner
Carpet
Dash and steering wheel
Seats
Please select the part you feel needs improvement in your car interior.
Please select the part you feel needs upgrading in your car interior.
Below are a list of features that are part of the new car interior. How important is each feature to you?
1 (Not At All Important)
2
3
4
5 (Extremely Important)
Environmentally friendly
Space efficient
Customisable
Adjustable
Ease of assembly/disassembly of interior parts
Modularity/reconfiguring
Upgradeable
Aesthetics/styling
Material
Comfort
1 (Not At All Important)
2
3
4
5 (Extremely Important)
Safety
The main focus of this new car interior are the seats. What would be your most important factors in choosing an automotive seat? Please check three.
Given the features below for a brand new automotive seat, what would you pay more for? Please check three.
How much more would you pay for this seat if you knew a comparable product costs $300.00 (per seat).
Given the specific NEEDS of an automotive seat, how important is each need to you?
1 (Not At All Important)
2
3
4
5 (Extremely Important)
Is non abrasive to the occupant
Wear resistant
Is safe in a crash
No obstructive parts
Convenient to get in and out of
Is easy to maintain and clean
Can be easy to replace when worn out
Environmentally friendly
Can be easily customized to individual style
Can be reconfigured for extra space
1 (Not At All Important)
2
3
4
5 (Extremely Important)
Can be reconfigured for additional seating
Adjustable for occupants comfort
Can be heated
Can be cooled
Can be changed or upgraded
Affordable
Is comfortable for the occupant
Aesthetically pleasing
Can be reupholstered

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