University of Bradford School of Management

Project Description

Evaluating the export promotion strategies and programmes of Taiwan External Trade Development Council (TAITRA) in expanding the European market

Project Abstract

The promotion of export activities through government and other public or private bodies has received wide attention from both policy makers and academic researchers. This interest reflects, on the one hand, recognition of the potential usefulness of export promotion for businesses and, on the other hand, that the well-performed export promotion activities have a major impact on trading businesses’ competencies abroad and thus bring in the economic well-being of a country. The study proposes to evaluate the export promotion strategies of Taiwan External Trade Development Council (TAITRA) and to take into account the factual export performance of Taiwanese firms in the European market.

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