University of Edinburgh

Project Description

Marketing & Sponsorship of Minority Sports

Project Abstract

For minority sports it is becoming increasingly important to develop a greater marketing focus when attracting both participants and sponsors. Individuals face an almost unlimited number of choices in their use of leisure time, while many companies are under increasing pressure to ensure a sufficient return on sponsorship investment while dealing with a large number of requests for funding from a variety of sports, events and charitable causes. This project aims to discover to what extent sports marketers use academic knowledge in practice and how this affects both sponsors and participants.

Surveys released for this project:
Marketing & Sponsorship of Minority Sports 88
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