Manchester Business School

Project Description

International Business Project

Project Abstract

During this consultancy project your team investigates a particular aspect of your client's overseas strategy. It exposes you to the unstructured, often multi-dimensional international business problems increasingly faced by senior managers. It involves extensive primary research, including international travel, plus a high level of project organisation and client contact. Many projects are with multi-nationals. Recent projects have included market entry strategies, assessing the viability of commercial information services, product support strategies, and determining the location for new operations. It is not unusual for you to find yourself presenting at board level.

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