Search Results for: focus group

Response Rates for Online Surveys – Moving the needle – Part 2

Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]

When designing surveys, we often need to decide whether to use an open ended question versus close ended questions to […]

Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]

When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]

Stop what you’re doing and take a minute to think back to last week. Go on, give it a try. […]