Online Market Research For those of us that can still remember market research in the “good old days”, the ability to […]
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Calculus and Statistics
Calculus and Statistics There was this post on Quora by Erick Watson a while ago that caught our collective attention […]
Data analysis, simple and complex: a primer
Market research and data analysis go hand-in-hand. After all, what good is collecting data without knowing how to use the […]
Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Ikea’s success; Radio Shack’s demise; digital is super important; digital is not super important; tech-savvy panelists. That’s this week’s #FridayFive!
From Ikea’s success to Radioshack’s demise, this week, there were some fascinating gems regarding marketing and market research. Check out […]
