Conjoint Analysis Survey Template is one of the widely used survey templates. This sample survey template measures preferences for retirement housing and to learn from the various options (apartment type) provided to the survey takers as to which option will be best suited to them. This survey template most likely should be sent to people nearing the retirement age to understand their preferences regarding the living facilities they would want to avail upon retirement if they want to move into such retirement homes.
Conjoint analysis is an advanced market research method, that helps understand how people take decisions when there are complex choices in front of them. From very basic decisions to why laundry liquid to purchase to take major decisions in life like buying a house, the complexity might change from person to person.
A survey is deployed to collect information. By deploying a conjoint analysis survey, audiences are asked to choose from the various available options, with a different combination of features, so that the researcher can identify which features or attributes are important to them and which are not.Conjoint Analysis study can reveal: