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  1. Surveys
  2. 2015
  3. September
  4. A
  5. A STUDY ON MOTIVATIONS TO VISIT SG BOTANIC GARDENS
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Exit Survey
 
 
Dear Respondent,

The purpose of this study is to assess visitors’ motivations to visit the newly UNESCO accredited Singapore Botanic Gardens, as well as to examine the relative importance of the various facilities available at the park. The survey exercise is educational and not intended for market research purposes.

Please note that you have a choice to participate in this survey and that you may end the survey at any time without giving a reason or justification. In this instance, your data will be deleted. Completion of the survey will be taken as evidence of consent to participate in this study.

Please answer all the questions in this survey form and give the response which most accurately reflects your views. There is no right or wrong answer. Please note that your answers will be treated with the strictest confidence.
 
 
SECTION A (Familiarity)

The following statements relate to your FAMILIARITY with Singapore Botanic Gardens. For each of the following statements, please select the value that most closely represents your views.

Please indicate how familiar you are with Singapore Botanic Gardens.How satisfied are you with the following:
1 2 3 4 5 6 7
Not at all familiar
Definitely do not recognise it
Definitely have not heard of it before
 
 
SECTION B (Motivation)

The following statements relate to different MOTIVATIONS for visiting Singapore Botanic Gardens. For each of the following statements, please select the value that most closely represents your views. 1 = Not At All Important, 2 = Very Unimportant, 3 = Unimportant, 4 = Neutral, 5 = Important, 6 = Very Important, 7 = Extremely Important.

Please rate how important you consider the following reasons for visiting Singapore Botanic Gardens. (Please select one number for each statement).
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
To do something that I really like
To have a memorable experience
To have a hassle-free visit
To get away from everyday life
To have fun and/or be entertained
To have an opportunity to be together as a family
To have a feeling like I was being pampered
To get refreshed
To have an opportunity for physical rest
To be physically active
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
To do something thrilling and exciting
To have a “once in a lifetime” experience
To share my experience with others later
To be stimulated or challenged in some way
To have a sense of comfort
To relax away from the ordinary
To have a variety of things to see/do
To have a feeling that I am important
To have an adventure
To explore new places
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
To have a feeling of romance
To meet interesting people
To go to places that my friends haven’t been
To appreciate historical/cultural resources
To enjoy nature
To avoid hot weather
To fulfil curiosity
To study the natural environment
 
 
SECTION C (Attributes of the Park)

The following statements relate to different ATTRIBUTES of Singapore Botanic Gardens. For each of the following statements, please select the value that most closely represents your views. 1 = Not At All Important, 2 = Very Unimportant, 3 = Unimportant, 4 = Neutral, 5 = Important, 6 = Very Important, 7 = Extremely Important.How satisfied are you with the following:

Please rate how important you consider the following attributes and the services available at Singapore Botanic Gardens? (Please select one number for each statement).
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
The park is accessible by public transport
Children are able to have a good time
The park is not crowded
The park is safe for everybody in the family
There are tranquil rest areas
Convenient parking lots are available
The tourist information is well-organised
Restrooms are conveniently located
There are adequate BBQ facilities and drinking stands
Restaurants and cafes are of good quality
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
There are cultural and historic resources
There is a well-conserved environment
The park is easy to access
There are beautiful natural resources
There are rare flora and fauna
There are adequate exercise facilities
 
 
SECTION D (Activities Available at the Park)

The following statements relate to different ACTIVITIES available at Singapore Botanic Gardens. For each of the following statements, please select the value that most closely represents your views. . 1 = Not At All Important, 2 = Very Unimportant, 3 = Unimportant, 4 = Neutral, 5 = Important, 6 = Very Important, 7 = Extremely Important.

Please rate how important you consider the opportunity to do the following activities at Singapore Botanic Gardens. (Please select one number for each statement).
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
Make daytrips to the neighbouring countryside
Enjoy beautiful landscape
Enjoy natural resources
Enjoy the hilly landscape
Spend time outside in nature
Enjoy the forest
Visit historic sites
Visit cultural attractions
Experience a different culture
Enjoy local traditional food
1 - Not At All Important 2 - Very unimportant 3 - Unimportant 4 - Neutral 5 - Important 6 - Very Important 7 - Extremely Important
Participate local festivals/events
Take long walks and hikes
Have a picnic in the countryside
Take short walks
Learn about the local nature
Get familiar with the local customs
Meet local people
See traditional livestock pasturing
Have a good time together as a family
Socialise with other people
Children can study natural resources
 
 
 
SECTION E (Past Experience)

The following section relates to your PAST EXPERIENCE visiting Singapore Botanic Garden.

Have you visited Singapore Botanic Gardens previously?How often do you conduct surveys?
 
Yes
 
No (Please proceed to Section G)
 
 
SECTION F (Satisfaction)

The following statements relate to your SATISFACTION with your visit to Singapore Botanic Gardens (if you responded Yes to section E). For each of the following statements, please select the value that most closely represents your views. 1 = Extremely dissatisfied, 2 = Dissatisfied, 3 = Somewhat Dissatisfied, 4 = Neutral, 5 = Somewhat Satisfied, 6 = Satisfied, 7 = Extremely Satisfied.

Please rate the extent to which you agree or disagree with the following statements in regards to your satisfaction with Singapore Botanic Gardens in the future. (Please select one number for each statement).
1 - Extremely dissatisfied 2 - Dissatisfied 3 - Somewhat Dissatisfied 4 - Neutral 5 - Somewhat Satisfied 6 - Satisfied 7 - Extremely Satisfied
What is your overall satisfaction?
How does your satisfaction compare with your expectations?
What is your satisfaction considering the time and effort invested?
 
 
SECTION G (Travel Intention)

The following statements relate to your INTENTIONS TO VISIT Singapore Botanic Gardens in the future. For each of the following statements, please select the value that most closely represents your views. 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree.

Please rate the extent to which you agree or disagree with the following statements in regards to your intention to visit Singapore Botanic Gardens in the future. (Please select one number for each statement).
1 - Strongly Disagree 2 - Disagree 3 - Somewhat Disagree 4 - Neutral 5 - Somewhat Agree 6 - Agree 7 - Strongly Agree
I intend to visit the park
I plan to visit the park
I will expend effort to visit the park
 
 
SECTION H (Intention to Recommend)

The following statements relate to INTENTION TO RECOMMEND Singapore Botanic Gardens. For each of the following statements, please selectthe value that most closely represents your views. 1 = Extremely Unlikely, 2 = Very Unlikely, 3 = Unlikely, 4 = Neutral, 5 = Likely, 6 = Very Likely, 7 = Extremely Likely.

Please rate how likely you are to do the following. (Please selectone number for each statement).
1 - Extremely Unlikely 2 - Very Unlikely 3 - Unlikely 4 - Neutral 5 - Likely 6 - Very Likely 7 - Extremely Likely
Recommend Singapore Botanic Gardens to a friend, relative or colleague
Spread positive word-of-mouth about Singapore Botanic Gardens
If a friend, relative or colleague were looking for a nice park to visit, I would tell them to try Singapore Botanic Gardens
 
 
 
SECTION I (Demographics) 

The following section contains DEMOGRAPHIC questions that are used to help classify information. Your responses will not be linked to you in any way and will remain confidential.

Please answer all questions by circling one number for each question.
 
Male
 
Female
 
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