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Hello:

I am Neha Chaphekar and currently pursuing my MBA from University of Wales, Singapore. I am doing my dissertation (final project) in marketing and my topic is "A study on online marketing and personal selling and its influence on consumer purchase decision making in consumer durables. A comparative study between India and Singapore".

You are invited to participate in a survey and present your views. In this survey, approximately 350 people will be asked to complete a survey that asks questions about shopping habits and preferences. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
Have you ever browsed any online shopping website?
 
Yes
 
No
 
 
 
Have you ever purchased a product on online shopping website?
 
Yes
 
No
 
 
 
How often do you purchase products online?
 
Never
 
Rare
 
Have purchased only once or twice
 
Sometimes
 
Frequently
 
 
 
To what extent do you agree that it is important to have an internet as a medium for shopping?
 
Strongly agree
 
Slightly agree
 
Neutral
 
Slightly disagree
 
Strongly disagree
 
 
 
Do you trust online shopping? If yes, move to Q. 9
 
Yes
 
No
 
 
If no, then why don’t you purchase online?
Strongly agree Slightly agree Neutral Slightly disagree Strongly disagree
Not reliable
No physical appearance of the product
Transactional risk (Credit card fraud / leak of personal information)
No demonstration
Customer service
No guaranty & warranty
Others
 
 
 
In continuation to previous question: if "others" then please specify
   
 
 
What are the benefits to shop in store for consumer durable? Please rate the following factors.

Note: Examples of consumer durable products – Consumer electronics, home appliances such as furniture and kitchen appliances, sports equipment, toys, books
Extremely important Fairly important Neutral Slightly unimportant Extremely unimportant
Physical appearance of the product
Demonstration by sales person
Information by sales person
Shopping experience
Physical availability of other product option
 
 
 
If the product has the same price both in the shop and on the internet, how likely you prefer to shop online?
 
Definitely No
 
Definitely yes
 
I may try once
 
Not decided
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