This free survey is powered by QUESTIONPRO.COM

Account Survey 2012 Spring


0%
Exit Survey »
 
 
Thank you for participating in the survey. The following questions should take about 10 minutes to complete. This survey is anonymous and your responses will be combined with others before being reported.
 
 
 
* Which of the following would best describe your business channel?
 
Green Grass (On Course) Specialty
 
Off-Course Specialty
 
Sporting Goods Retailer
 
Other
 
 
 
 
Which of the following best describes your position at your facility/store? Select all that apply.
 
Assistant Pro
 
Buyer/Head buyer
 
Director of Golf
 
General Manager
 
Head Pro
 
Owner
 
Program Director
 
Store Manager
 
Vice President
 
Other
 

 
 
Please rate your level of satisfaction with Callaway Order Fulfillment, based on the following attributes:
Please rate the attributes in terms of STOCK ORDERS ONLY
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Timeliness of order fulfillment
* Percentage of order fulfillment
* Quality control of product delivered
* Overall satisfaction with stock orders
 
 
Please rate your level of satisfaction with Callaway Order Fulfillment, based on the following attributes:
Please rate the attributes in terms of CUSTOM ORDERS ONLY
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Timeliness of order fulfillment
* Percentage of order fulfillment
* Quality control of product delivered
* Overall satisfaction with custom orders
 
 
 
What else can Callaway do to better meet your Order Fulfillment needs? Please be as specific as possible.
   
 
 
Please rate your overall level of satisfaction with Order Fulfillment from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
Please rate your level of satisfaction with Callaway Credit Services, based on the following attributes.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Ability to speak with someone in the Credit Department in a timely fashion
* Timely response to your business issues
* Accuracy of invoices
* Payments applied to your account per your instruction
* Your overall experience with the Credit Department
 
 
 
What else can Callaway do to better meet your Credit Services needs? Please be as specific as possible.
   
 
 
Please rate your level of satisfaction with the Credit Services from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
 
* Do you currently have and utilize a Callaway Golf Fitting Cart at your facility?
 
Yes
 
No
 
 
Please rate your level of satisfaction with Callaway Custom Fitting based on the following attributes:
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Fitting cart selection of heads
* Fitting cart selection of shafts
* Fitting Cart ease of use
* Interchangeability ease of use
* Fitting tools (training materials, impact tape, lie tape, etc)
* Custom Fitting Training
* Overall satisfaction with Callaway custom fitting
 
 
 
What else can the Callaway Custom Fitting Department do to better meet your needs? Please be as specific as possible.
   
 
 
Please rate your level of satisfaction with Custom Fitting from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
Please rate your level of satisfaction with the Callaway Call Center, based on the following attributes.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Time spent on hold
* Resolution of your business issues
* Turnaround time of warranty/repair services
* Improvement in call center performance over the past six months
* Your overall experience with call center performance
 
 
 
What else can the Callaway Call Center do to better meet your needs? Please be as specific as possible.
   
 
 
Please rate your level of satisfaction with the Call Centers from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
Please rate your level of satisfaction with your Callaway Outside Sales Representative, based on the following attributes.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Product knowledge
* Committed to my business needs
* Call frequency
* Communication skills
* Business relationship
* Your overall experience with your Outsides Sales Representative
 
 
 
What else can your Callaway Outside Sales Representative do to better meet your needs? Please be as specific as possible.
   
 
 
Please rate your level of satisfaction with the Outside Sales Representatives from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
Please rate your level of satisfaction with Callaway Marketing Support, based on the following attributes.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Visibility of advertising
* Appeal of advertising
* Local promotional events (demo days, tour vans, etc.)
* In-store marketing (materials, displays, etc.)
* Co-op support (images, copy, etc.)
* Overall effectiveness of marketing and promotions efforts
 
 
 
What else can Callaway do to better meet your marketing and/or promotions needs? Please be as specific as possible.
   
 
 
Please rate your level of satisfaction with the Marketing Support from the following Manufacturers.
Extremely
Satisfied
Very
Satisfied
Moderately
Satisfied
Somewhat
Dissatisfied
Not At All
Satisfied
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
How would rate the success of the following manufacturers in driving demand for their current product line?
Very
High
Somewhat
High
Neutral Somewhat
Low
Very
Low
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
On a scale of 1-5, with ’1’ being ’significantly decreasing’ and ’5’ being ’significantly increasing’, please tell us how the level of demand is changing versus last year for Callaway golf products in the following categories:
5
Significantly Increasing
4 3 2 1
Significantly Decreasing
N/A
* Drivers
* Fairway woods
* Irons
* Golf balls
 
 
On a scale of 1-5, with ’1’ being ’significantly decreasing’ and ’5’ being ’significantly increasing”, please rate the level of overall demand for golf products from the following manufacturers.
5
Significantly Increasing
4 3 2 1
Significantly Decreasing
N/A
* Acushnet
* Callaway
* Cleveland
* Nike
* Ping
* TaylorMade
 
 
Of those customers who come and request to demo new drivers, what percentage do you estimate TRY the following?
90%-100%
Nearly every time
60%-80%
Frequently
40%-60%
About half the time
20%-40%
Not usually
20% or less
Very rarely
N/A
* Adams Speedline Fast
* Callaway RAZR Black
* Callaway RAZR Fit
* Nike VR_S
* Ping G20
* TaylorMade R11S/R11S TP
* TaylorMade RBZ/RBZ Tour
* Titleist 910 D2/D3
 
 
Of those who demo these specific drivers below, what percentage do you estimate BUY them after trial?
90%-100%
Nearly every time
60%-80%
Frequently
40%-60%
About half the time
20%-40%
Not usually
20% or less
Very rarely
N/A
* Adams Speedline Fast
* Callaway RAZR Black
* Callaway RAZR Fit
* Nike VR_S
* Ping G20
* TaylorMade R11S/R11S TP
* TaylorMade RBZ/RBZ Tour
* Titleist 910 D2/D3
 
 
 
What is the best selling driver in your store?
   
 
 
 
Why is it the best selling driver?
   
 
 
 
* Please estimate your current annual Callaway Golf RETAIL sales volume (in dollars) for your location ("Door").
 
Less than $1,000
 
$1,000 to $5,000
 
$5,001 to $10,000
 
$10,001 to $25,000
 
More than $25,000
 
 
 
What state are you located in?
 
 
 
Finally, are there any other areas Callaway can improve in and help better meet your needs? Please be as specific as possible.
   
 
 
 
*
Agreement: Waiver of Rights to Opinions and Suggestions



Callaway Golf values your ideas and welcomes your feedback. Please note that our goal in this survey is to collect feedback to allow Callaway to better suit the business needs of our valued customers. It is not our intent to solicit creative ideas, and we kindly ask that you do not submit any, as they are outside of the scope of our objective. However, if you provide such ideas, please acknowledge that the following guidelines apply:

The ideas you submit you do so voluntarily and recognize that no contract or confidential relationship is thereby created. You agree that you did not get the material from another person and are free to provide it to us. You agree that Callaway Golf’s review of your material does not mean that it is unique or original and that Callaway Golf may independently have created or create in the future something substantially similar or identical to your submission, with no liability or obligation to you. The content of your submission will become and remain the sole property of Callaway Golf, and we shall be entitled to unrestricted use of your material, without compensation to you.

Please click the 'YES' button below to acknowledge and accept the terms described in the survey and submit your results. Note that your results will only be submitted if you click the 'YES' button indicating your agreement. Your results will still be confidential.

Callaway sincerely thanks you for your business and values your opinions. We look forward to reviewing your feedback and better meeting your business needs in the future!
 
YES
 
NO
 
Survey Software Powered by QuestionPro Survey Software