Activia

25 - 30

31 - 35

36 - 40

41 - 45

It helps regulate my digestive system

It is a healthy product

My doctor recommended it

I like the taste

It is a brand I trust

It offers a good value for money

Other

Between 2 and three times a week

Once a week

Once every two weeks

Once a month

Between 0 and 5 cups

Between 5 and 15 cups

More than 15 cups

Neighborhood / convenience store

Supermarket

Hypermarket

I buy Activia more frequently

I buy Activia less frequently

I buy Activia with the same frequency

I have stopped buying Activia and begun buying other brands

I have definitely abandoned the digestive yogurt category

I buy bigger product quantities

I buy smaller product quantities

I buy the same product quantity

I have switched my regular point of purchase for another one that offers more promotions / has lower prices

I have switched my regular point of purchase for another one that sells smaller product quantities (for example where they sell single product units)

I have switched my regular point of purchase for another one that is closer to my house / job place

I have not switched my regular point of purchase

Given the current economic situation, I have begun to switch the purchase of Activia with other brands within the same product category

I still buy Activia exclusively

The other brands have lower prices

The other brands have more price discounts / promotions

The other brands have a wider product offering

The other brands offer the same benefit as Activia

Other