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CONSENT TO PARTICIPATE IN RESEARCH
Prius and Plug-in Hybrid Vehicle Driver Study

Introduction
Susan Shaheen Ph.D., Tim Lipman, Ph.D, and Rachel Finson, researchers at the Transportation Sustainability Research Center (TSRC) at the University of California at Berkeley invite you to take part in the study Prius and Plug-in Hybrid Electric Vehicle Driver Evaluation.

You are being invited to participate in this study because you responded to the recruitment email sent out by your employer or building management, you meet all of the requirements to join the study and have filled out a Study Application and agreed to adhere to the vehicle restrictions outlined in the Study Application and the Driver Consent.

Purpose
The purpose of the study is to better understand average drivers' experiences with the two study vehicles, the gasoline-electric hybrid Prius and the plug-in hybrid vehicle. To do this we will gather information on participant perceptions, criticisms, comparisons, and possible enhancements regarding the vehicles. Driver data will also be collected automatically to better understand the energy and environmental impacts of the two study vehicles. Researchers will use all of this information to make recommendations on plans for future vehicle designs and early placement of PHVs with consumers.

Procedures
As a participant in this study you will be driving two study vehicles, a conventional gasoline-electric hybrid Prius, and a Plug-In Hybrid Vehicle (PHV). Permission and consent to conditions for driving the study vehicles is provided in the Motor Vehicle Consent and Agreement (“Driver Agreement”) between yourself and the University. The Driver Agreement states the conditions and vehicle use restrictions for driving the study vehicles and the insurance that is being provided.

While you are participating in the study, you will:

• Fill out a series of on-line surveys at two-week intervals (five surveys total), and;
• Participate in a group interview at the close of your participation in the study.

Operational data will be automatically, continually recorded on the car's computer system, and will be transmitted to Toyota and UCB project staff at periodic intervals. The data will be transmitted wirelessly and remotely and/or stored on an in-vehicle data card that will be downloaded by project staff immediately after you have completed the four-week driving period for each vehicle. This data will include vehicle speed, GPS, trip length, trip date and time, charging time and duration, battery system energy use, fuel use per trip, battery state of charge, and electric vs. engine operation.

Study Time: As a participant in this study, you will be asked to drive each vehicle for four weeks (eight weeks total). You will drive each vehicle instead of your personal vehicle as often as possible during your participation in the study. An on-line survey will be administered at two-week intervals to record your responses and experiences to each of the study vehicles. Each survey will take 10-15 minutes to complete. The group interview/focus group will be conducted at the close of your participation in the study and will take two hours.

Study Location: For any interaction regarding the study vehicles, research staff will meet you at your place of employment or residence where you initially received the recruitment email. You may take the surveys from any Internet connected computer. The group interview/focus group will be at a location convenient to your place of employment or residence where you initially received the recruitment email.

The manufacturer of the study vehicles is providing 24-hour roadside service. As noted in the Driver Agreement, only roadside service companies approved by the manufacturer may be used for the study vehicles. The study vehicles may not be driven outside the State of California.

Benefits
Although no personal benefits are anticipated from your participation in this research, the results of the study will provide researchers with an in-depth understanding of the two study vehicles. The results of this research may lead to new automobile design features and technologies.

Risks/Discomforts
• Some of the survey questions may make you feel uncomfortable. You do not need to respond to any survey questions that make you feel uncomfortable.
• Some of the group interview/focus group questions may make you feel uncomfortable. You do not need to respond to any questions asked during the group interview/focus group that make you feel uncomfortable.
• You can discontinue participation in the study at any time with no consequence to you. If you discontinue participation in the study, for any reason, you must promptly return the study vehicle that is in your possession at that time.
• You may find that plugging in a car for fuel makes you feel uncomfortable. If you feel uncomfortable you may request further training from the project staff. If you continue to feel uncomfortable you can discontinue participation in the study with no consequence to you.

Confidentiality
The surveys will be anonymous and your answers will not be connected to you in any way. Answers you provide during the group interview/focus group will be recorded to ensure accurate summaries of the group’s experience with the vehicles, but will not be connected to you in any way. The audio recording will be destroyed at the end of the study. The data from the gasoline receipts that you provide and the electricity bills will be recorded and maintained separately from your personal information. All data will be encrypted on hard drives using TrueCrypt.

All of the information that we obtain from you during the research will be kept confidential. We will store any audio recording, notes, and surveys in a locked file or a secure computer. Your name and other identifying information will not be used in any reports of the research. The audio recordings will be destroyed after they have been transcribed and the summaries are complete. After this research is completed, the transcribed audio data, notes and surveys may be saved for use in future research by University of California and other alternative fuel deployment researchers. However, the same measures to protect confidentiality described above will apply to future storage and use of the materials.

Every effort has been made to protect the anonymity of the research participants. One research staff member will manage the names and identities of the participants. Another research staff member will manage the data. Toyota will have access to the data, but will not have access to driver identification. Under extenuating circumstances (out of control of the research staff, such as under subpoena during a legal proceeding) the identity of the research participants could be revealed to Toyota or legal authorities and could be linked to the data.

Please note that the Driver Agreement form contains a number of specific requirements regarding confidentiality and disclosure of information related to your participation in the study. Be sure to read these detailed requirements in the Driver Agreement.

Compensation
Study participation involves considerable investment of time and possible inconvenience with no compensation offered. You will be responsible for fueling costs (gasoline and electricity) for the Prius and the PHV.

Treatment and Compensation for Injury
The manufacturer of the study vehicles is providing automobile liability insurance of three million dollars ($3,000,000) with combined single limit per occurrence for bodily injury and property damage with respect to the vehicles. However, as noted in the Driver Agreement, certain limitations apply: 1) coverage for subject injury will not extend to intentional conduct, willful misconduct or gross negligence on the subject's part; and 2) repair of vehicle damage must be covered by the subject if the damage is caused by gross negligence or intentional misconduct of the subject.

It is important that you promptly tell the researcher, Rachel Finson, if you believe that you have been injured because of taking part in this study. You can tell the researcher in person or call her at 510.725.7609.

If you are injured as a result of taking part in this study, University of California will provide necessary medical treatment. The costs of the treatment may be billed to your insurer just like other medical costs, or covered by the University of California or the study sponsor, Toyota Motor Corporation, depending upon a number of factors. The University and the study sponsor do not normally provide any other form of compensation for injury. For more information, call OPHS at (510) 642-7461.

Rights
Please remember that your participation in this research is voluntary. You may refuse to answer any questions and may stop taking part in the study at any time. However, if you decide not to fill out each survey at the two-week intervals, you will not be able to continue driving the study vehicles.

Questions
If you have any questions, you may telephone Rachel Finson, who is the Project Manager, at 510.725.7609 or contact her by e-mail at [email protected]. If you have any questions about your rights as a research participant, contact the office of the Committee for Protection of Human Subjects; University of California, Berkeley, 2150 Shattuck Avenue, Suite 313, Berkeley, CA 94704-5940; (510) 641-7461; email: [email protected].

NOTE

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Click below to acknowledge that you have read the information in the consent form and agree to participate in this research project.
 
 
 
 
Basic Information
 
 
 
1. Please enter your respondent PIN ID:
   
 
 
2. Please list the vehicles that are currently driven by your household. Please list the vehicle that you drive most (out of all) as Vehicle #1.

Make (e.g., Toyota) Model (e.g., Corolla) Year Number of Engine Cylinders (4, 6, or 8) Miles Driven per year Miles per gallon (best estimate)
Vehicle # 1
Vehicle # 2
Vehicle # 3
Vehicle # 4
Vehicle # 5
 
 
3. Of these vehicles, please indicate which ones you own versus lease. For rows that do not apply, just leave them blank.
Own Lease
Vehicle # 1
Vehicle # 2
Vehicle # 3
Vehicle # 4
Vehicle # 5
 
 
 
4. On average, how many years do you typically expect to hold onto a vehicle that you have in your household (in total)? (Please type in your response.)
 
I do not own any vehicles currently
 
Years
 
 
 
 
5. When you acquired the vehicle that you now drive most, to what extent was fuel economy a consideration? Was it...
 
The most important consideration
 
A major consideration
 
A minor consideration
 
Not really a consideration
 
 
 
6. When using your primary vehicle, how frequently do you typically fuel at a gas station?
 
Once a month
 
Twice a month
 
Three times a month
 
Once a week (4 x a month)
 
Twice a week (8 x a month)
 
Three times a week (12 x a month)
 
Four times a week (16 x a month)
 
 
 
7. How often does the expense of fuel impact how much you drive?
 
Very Often
 
Often
 
Sometimes
 
Rarely
 
Never
 
 
8. Please list the top five location types (e.g., supermarket, movie theater, relative’s house, etc.) that you travel to by automobile during a typical month. In addition, please indicate the approximate miles of this location from your home. Start with the most frequently visited location.

Location Type Miles from Home (one way) Visits per month
Location 1
Location 2
Location 3
Location 4
Location 5
 
 
9. Consider all of the trips that you make during a typical week. Please approximate the days per week that you take each of the travel modes listed below (as a passenger or driver).
0 1 2 3 4 5 6 7
Automobile:
Rail Transit:
Bus Transit:
Walking:
Bicycle:
Carpool/Vanpool:
Ferry:
Taxi:
 
 
 
10. How do you usually commute to work? (Please check all modes that apply for your usual commute)
 
Drive myself
 
Carpool with someone else
 
Vanpool
 
Bus
 
Train
 
Taxi
 
Walk
 
Bike
 
Other
 

 
 
 
11. Please indicate the degree to which children in your household impact your travel patterns.
 
I do not have any children in my household.
 
Children have no impact on my travel patterns.
 
Children have a minor impact on my travel patterns.
 
Children have a moderate impact on my travel patterns.
 
Children have a major impact on my travel patterns.
 
 
 
12. Please describe your previous exposure to gasoline-electric hybrid vehicles.
 
I have had frequent experiences driving a Toyota Prius.
 
I have had frequent experiences driving other gasoline-electric hybrid vehicles, but not the Prius.
 
I have had only a few experiences driving a gasoline-electric hybrid vehicle.
 
I have only been a passenger in a gasoline-electric hybrid vehicle.
 
I have had no direct exposure to gasoline-electric hybrids.
 
 
13. Please indicate the importance of the following vehicle attributes to you when purchasing a car.
Very Important Important Not Very Important Not at all Important
Body style
Acceleration
Handling
Passenger space
Cargo space
Reliability
Trunk Space
Interior Noise
Hauling and towing capability
Ease of parking
Fuel economy
Luxury status
Environmental image
Vehicle Safety
Sporty image
 
 
 
14. For your next vehicle acquisition, do you expect to purchase or lease a new or used vehicle? (Please select one response.)
 
I expect to purchase a new vehicle.
 
I expect to purchase a used vehicle.
 
I expect to lease a new vehicle.
 
I expect to lease a used vehicle.
 
 
 
15. For the next vehicle that you intend to purchase, roughly how much do you intend to spend?
 
Less than $10,000
 
$10,000 - $15,000
 
$15,000 - $20,000
 
$20,000 - $25,000
 
$25,000 - $30,000
 
$30,000 - $35,000
 
$35,000 - $40,000
 
$40,000 - $45,000
 
$45,000 - $50,000
 
More than $50,000
 
 
 
16. For the next vehicle that you intend to lease, roughly how much do you intend to spend per month?
 
Less than $100
 
$100 - $150
 
$150 - $200
 
$200 - $250
 
$250 - $300
 
$300 - $350
 
$350 - $400
 
$400 - $450
 
$450 - $500
 
More than $500
 
 
 
17. Please select the vehicle class that you will consider for your next purchase or lease. (Please select all that apply.)
 
Compact (e.g., Yaris or Fiesta)
 
Small sedan (e.g., Corolla or Civic)
 
Mid-size sedan (e.g., Camry or Fusion)
 
Large sedan (e.g., Avalon, Taurus)
 
Luxury sedan (e.g., Lexus, Acura, Buick, Lincoln)
 
Sports car(e.g., Camaro, Charger, Mustang)
 
Small SUV (e.g., RAV4, Escape)
 
Midsize SUV (e.g., Highlander, Explorer)
 
Large SUV (e.g., Sequoia, Tahoe)
 
Luxury SUV (e.g., Lexus, Cadillac)
 
Pickup truck (e.g., Tacoma, Silverado)
 
Wagon (e.g Outback)
 
Hatchback (e.g., Yaris, Fit)
 
Motorcycle
 
Other, please specify
 

 
 
18. If you had no choice but to acquire a NEW vehicle tomorrow, which vehicles would you most likely consider? Please list the top three choices (make and model) that you would look at.
Vehicle #1:
Vehicle #2:
Vehicle #3:
 
 
 
19. When you acquire your next vehicle, to what extent will fuel economy be a consideration? Will it be...
 
The most important consideration
 
A major consideration
 
A minor consideration
 
Not really a consideration
 
 
20. We would like to get an idea of your expectations of the Prius in comparison to your personal vehicle. For the following vehicle attributes, please consider your normal vehicle as the benchmark. Assuming that your vehicle is rated as a “3” across all categories, please rate the traditional hybrid Prius relative to how you expect it to perform in contrast to your personal vehicle. Please select one response for each row below.

(1) Much Worse (2)Worse (3) Your Vehicle (4) Better (5) Much Better
Acceleration
Braking
Fuel economy
Handling
Interior noise
Cargo space
Vehicle safety
Trunk space
Body style
Hauling and towing capability
(1) Much Worse (2)Worse (3) Your Vehicle (4) Better (5) Much Better
Ease of parking
Reliability
Luxury status
Sporty image
Environmental image
Passenger space
Fueling experience
Overall impression
 
 
For these next items, please indicate how much you agree or disagree with the following statements:
 
 
 
21. Gas stations are generally pleasant places.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
22. I enjoy going to gas stations.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
23. When I buy a vehicle, I typically consider air quality impacts as a major criterion for which vehicle I choose.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
24. Our energy needs should be addressed primarily through the growth and expansion of energy supplies.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
25. Societal changes in travel behavior should play a larger role in reducing energy consumption than technological improvements in transportation.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
26. Consequences of global warming will be a serious problem for the United States within...
 
The next few years or the present day
 
10 years
 
20 years
 
30 years
 
50 years
 
100 years
 
Never
 
 
 
27. The earth is currently experiencing climate change.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
28. Human activity contributes to climate change.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
29. Dependence on foreign oil is a serious problem facing the United States.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
30. Which issue do you think is more important: climate change or improved energy security for the United States?
 
Climate change
 
Improved energy security for the United States
 
Both equally important
 
Neither is important
 
Don’t know
 
 
 
31. Which of the following best describes your usual position on political issues?
 
Very liberal
 
Liberal
 
Moderate
 
Conservative
 
Very conservative
 
Other, please specify:
 
 
 
32. Please consider the following domestic (non-military) national priorities. Please indicate whether you consider each to be a “very high”, “high”, “medium”, “low”, “very low” priority. You may also indicate that a specific issue should not be a priority.
Very high High Medium Low Very low Should not be a priority
Shrinking government
Lowering unemployment
Economic growth
Reducing foreign oil dependence
Providing universal healthcare
Improving K-12 education
Reduce taxes
Reduce the federal debt
Slow or reverse urban sprawl
Reduce poverty
Reduce greenhouse gas emissions
 
 
 
33. I often read about electric drive (e.g., hybrid, battery, or fuel cell) or alternative fuel vehicles.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
34. I have experience with alternative fuel infrastructure (e.g., natural gas, electric vehicle charging).
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
35. I have scientific training with alternative fuels (e.g., coursework, on-the-job training).
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
36. If an all-electric vehicle with a range of 150 miles per charge was available today for purchase at a price of about $30,000, I would be interested in buying one as my next vehicle.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
37. I always follow a manufacturer’s warning on how to use a new product.
 
Strongly Disagree
 
Disagree
 
Agree
 
Strongly Agree
 
 
 
38. Please check one or more of the following items that you use:
 
Smart phone (e.g., iPhone, Andriod, Blackberry, etc.)
 
Rechargeable A, AA, AAA, or 9V batteries
 
Hands-free phone device
 
Navigational Device(Garmin, Magallen, or in vehicle, etc.)
 
3G or 4G internet access on a laptop
 
Tablet computer (such as iPad , Samsung Galaxy, Windows Tablet PC, etc.)
 
Kindle or Nook
 
Personal Mac Computer
 
Personal PC (Windows) Computer
 
Personal Linux Computer
 
FasTrak (or some other electronic toll paying)

 
 
 
39. Generally speaking, when a new technology that I am interested in becomes available for purchase:
 
I am among the first people to purchase it.
 
I wait to read a review of it and then buy it if the review is favorable.
 
I wait for a friend or colleague to buy it and then buy it if they like it.
 
I buy it if/when it becomes popular with the general public.
 
I rarely purchase new technologies before they become well established.
 
 
 
40. Do you consider yourself an early adopter of technology?
 
Yes
 
No
 
 
 
41. Currently, what is your overall opinion of hybrid electric vehicles?
 
Very Positive
 
Positive
 
Negative
 
Very Negative
 
 
 
42. Currently, what is your overall opinion of all-electric vehicles?
 
Very Positive
 
Positive
 
Negative
 
Very Negative
 
 
 
43. Before you signed up for this study, did you know what a plug-in hybrid electric vehicle was?
 
Yes, I knew what these vehicles were
 
Yes, I have heard of these vehicles, but did not know what they were
 
No, I did not know what these vehicles were prior to this study.
 
 
 
44. If you were offered the change to convert your current vehicle to an electric car that would have the same drivability with a 200 mile one-way range at no cost to you, would you take that option?
 
Definitely
 
Probably
 
Probably Not
 
Definitely Not
 
 
 
45. Based on what you know about your current travel needs, do you think you would consider purchasing a plug-in hybrid vehicle?
 
Definitely
 
Probably
 
Probably Not
 
Definitely Not
 
 
46. For this question, we would like you to consider a hypothetical after-market device that could be added to your vehicle. This device would improve your vehicle’s fuel efficiency by 20%.

Consider what you might pay for this device. At each cost listed in the table below, please indicate the degree to which you would opt for purchasing the device to add to your vehicle. The costs listed below would include the cost of the device and the cost of installation (total costs). It does not account for the gasoline savings.

Definitely buy the device Probably buy the device Maybe buy the device Probably NOT buy the device Definitely NOT buy the device
$0 (no cost)
$1000
$2000
$3000
$4000
$5000
$6000
$7000
$8000
 
 
47. Now consider the same question with a device that would increase your vehicle’s fuel efficiency by 40%.
Definitely buy the device Probably buy the device Maybe buy the device Probably NOT buy the device Definitely NOT buy the device
$0 (no cost)
$1000
$2000
$3000
$4000
$5000
$6000
$7000
$8000
$9000
$10000
$11000
$12000
 
 
 
48. Please indicate your gender.
 
Male
 
Female
 
 
 
49. In what year were you born?
   
 
 
 
50. What is your highest level of education? (Please select one response.)
 
Grade school
 
Graduated high school
 
Some college
 
Associate’s degree
 
Bachelor’s degree
 
Master’s or law degree (MS, MA, MBA, JD, RN)
 
Doctorate (MD, PhD, EdD, etc.)
 
Other, please specify:
 
 
 
 
51. Please indicate your race or ethnicity among the following choices. Please check all that apply.
 
Caucasian
 
Hispanic
 
African-American
 
Asian
 
Indian
 
Middle-Eastern or Arab
 
Native American or Alaskan Native
 
Hawaiian or Pacific Islander
 
Other, please specify:
 

 
 
 
Cross Street #1:
   
Cross Street #2:
   
City:
   
Decline to Respond (please mark with X)
   
 
 
 
Cross Street #1:
   
Cross Street #2:
   
City:
   
Decline to Respond (please mark with X)
   
 
 
 
0-5
   
6-15
   
16-18
   
19-23
   
24-44
   
45-64
   
65-74
   
75-84
   
85 or older
   
 
 
 
55. What was your household’s (2010) pre-tax income? (Please select one response.)
 
Less than $10,000
 
$10,000 to $14,999
 
$15,000 to $24,999
 
$25,000 to $34,999
 
$35,000 to $49,999
 
$50,000 to $74,999
 
$75,000 to $99,999
 
$100,000 to $149,999
 
$150,000 to $199,999
 
$200,000 or more
 
 
 
Thank you for taking this survey, please submit!
 
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