ADVERTISING APPEAL

Do you think that advertisements of various products and services influence your buying behaviour?

a) Yes

b) No

Advertising influences my purchasing decision the most at following stage:

a) Introduction of product

b) Comparison with other competitive products

c) Actual purchase of product

Which of the following media is more persuasive in terms of influencing you to buy a product?

a) Radio b) Magazine and journals

c) Television d) Newspaper

e) Banners and signboard f) Point of sale communication

You purchase products even if you don’t require them but only because they have been advertised?

A) Sometimes b) Often

c) Always d) Never

* You purchase products even if you don’t require them but only because they have been advertised?

A) Sometimes b) Often

c) Always d) Never

Which is the most persuasive element of an advertisement that is enough to persuade you to buy the product

1) The type of appeals that are used

2) The accuracy of information that is being provided through the advertisement

3) The company that is advertising the product

4) Other aspects (colours, song, wordings, models etc) that is used in the advertisement.

Other

Do you feel that the advertisement appeal communicates something desirable about the product?

a) Yes

b) No

Does the advertisement appeal which has an exclusive appeal differentiate it with the competitors?

a) Yes

b) No

Does the advertisement appeal which has an exclusive appeal differentiate it with the competitors?

a) Yes

b) No

What is the specific advertisement appeal used in your favourite advertisement?