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How likely will you buy this product?
 
Not at all likely
 
A little likely
 
Moderately likely
 
Very likely
 
Extremely likely
 
 
 
How much will you be willing to pay for this product?
 
 
 
What is your must have make up item?
 
Mascara
 
lipstick
 
Lip gloss
 
Eye shadow
 
Eye liner
 
Lip liner
 
Acne spot treatment
 
Foundation
 
Concealer
 
Blush
 
 
When buying make-up, such as foundation, eye make-up or lipstick, if any, which of these aspects tend to influence what you buy? Pick no more than 5 factors.
Technologically advanced/latest formula
Special offer or promotion
Contains extra benefits (e.g. UV filters, lift effect)
Well-known brand name
Attractive packaging
Brand I’ve seen advertised
Hypo-allergenic
Not tested on animals
Cheapest price
Brand(s) I’ve used before
Fragrance free
New product I haven’t tried before
Prefer to buy exclusive/luxury brand
Specific type (e.g. Powder, liquid, crème)
Advice from in-store consultant
Free sample
Recommended by friend/relative
In-store display
Original features (e.g. colours, packaging, consistency)
Do not buy make-up
 
 
 
Which of the following best describe your attitude towards make-up?
 
I wear little make-up
 
I only wear make-up on special occasions
 
I never wear make-up
 
I wouldn’t be seen dead without make-up
 
I stick to the brand(s) of make-up I’ve always used
 
Colour is the most important factor
 
Putting on make-up takes too much time
 
Removing make-up takes too much time
 
I feel more confidant when wearing make-up
 
 
 
Where do you tend to buy your make-up?
 
Hyper/super markets
 
Boots
 
Drugstores/chemists
 
Direct sales
 
Specialists stores (e.g. The Body Shop)
 
Department stores
 
Other outlets (e.g. clothes shops)
 
Internet
 
Beauty salons
 
Other
 
 
 
Do you agree with the following statements?
Strongly Disagree Disagree Undecided Agree Strongly Agree
Cheapest products are as good as expensive
I spend too much money on cosmetics
I find the range of products and brands available confusing
The only guaranty of quality is a recognisable brand
I always the same brands out of habit
I love trying new products
 
 
If you try new products, how important would you consider the following criteria?
Unimportant Fairly unimportant Neutral Fairly important Important
Technological innovation
Special offer or promotion
New product or range from a well-known brand name
Attractive packaging
Brand I’ve seen advertised on TV
Brand I’ve seen advertised on magazine
Brand featured/recommended in magazine
Advice from in-store consultant
In store display
Recommendation from friend/relative
Brand used by a celebrity I like
New product or range from a brand I use
 
 
 
What are some problems that you have encountered in using normal cosmetics?
 
Rotting of make-up
 
Time Consuming
 
Skin irritation
 
Other
 

 
 
 
How likely will you recommend this product to others?
 
Not at all likely
 
A little likely
 
Moderately likely
 
Very likely
 
Extremely likely
 
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