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* How long has your establishment been a gathering place for the local Arsenal fans?
 
1-2 Years
 
3-4 Years
 
5-6 Years
 
7+ Years
 
 
* Did that occur by design or serendipitously?
 
By design
 
Serendipity
 
 
* Is the Arsenal fan club's attendance at your establishment:
 
Growing
 
Flat
 
Declining
 
Don't Know
 
 
* Do you open outside of normal business hours for Arsenal games?
 
Regularly
 
Occasionally
 
Never
 
 
* Is there increased attendance and revenue as a result of Arsenal games and fans coming in to watch?
 
No
 
Marginally
 
Significantly
 
 
* Do you send outbound marketing messages to the local Arsenal fan club to encourage attendance for Arsenal games?
 
Never
 
Rarely
 
Occasionally
 
Frequently
 
 
* Do you send outbound marketing messages to the local Arsenal fan club to encourage attendance other than around Arsenal games?
 
Never
 
Rarely
 
Occasionally
 
Frequently
 
 
* Do any other fan clubs regularly attend games at your bar(s)?
 
Yes
 
No
 
 
What other fan clubs attend games at your establishment(s)?
   
 
 
 
* Does the Arsenal fan club receive any unique benefits or values from your bar/restaurant that are not available to other patrons?
 
Yes
 
No
 
 
Please describe the additional benefits offered to Arsenal Fan Club members:
   
 
 
What connection, if any, does your establishment have with the following:
No Connection Minimal Moderate Strong Don't Know
* Arsenal HQ in London
* Arsenal Sponsors Puma
* Arsenal America
 
Are you interested in a closer relationship with:
No Interest Minimal Interest Moderate Interest Very Interested Don't Know
* Arsenal HQ
* Arsenal Sponsor Puma
* Arsenal America
 
Based on the potential for the following features to increase attendance and spending at your establishment, please rate the following components of a digital platform for Arsenal Fan Clubs and their respective viewing venues. All upfront programming and development would be built into the platform for easy, turnkey implementation.
1. Not Interested 2 3 4 5 Very Interested
* Inclusion in a directory of all Arsenal bars and restaurants in the US
* Inclusion in a directory of all soccer bars in the US
* Official recognition of your establishment by Arsenal
* Official recognition of your establishment by Puma
* Signage/decorations from Arsenal and or Puma
* Promotional items from Arsenal and or Puma
* Turnkey outbound marketing campaigns for you to deploy to your local fan club, (email, Facebook, Twitter, Instagram) weekly, throughout the course of the season
* Participation in a loyalty/rewards program. For example, 8-10 check-ins at your pub and the customer receives a reward such as: a free beer; a Puma t-shirt, Arsenal pint glass, etcetera
* A referral program that rewards fans for signing up new members/patrons
* The opportunity to participate in contests with Arsenal-themed prizes for your bar
* The opportunity to participate in contests with Arsenal-themed prizes for your patrons
 
 
Any suggestions for other features or benefits:
   
 
 
 
* Finally, assuming all of the features and benefits that you are interested in become part of the program, would you be willing to pay $25 per month during the course of the BPL season to be take advantage of the program?
 
Yes
 
No
 
Maybe
 
 
Feel free to add other Comments/Suggestions/Questions:
   

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