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Audience Development Survey


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Thank you for clicking through to take part in this Highlands and Islands wide audience development survey.

All the information you provide here today will be kept secure and safe under the laws of Data Protection. Your details will not be shared with any third parties.

If you have any questions about the survey please feel free to contact me, Sian Jamieson, Audience Development Coordinator, on [email protected] or call 01463 720 889.

Alternatively Facebook me at www.facebook.com/HIArtsAudienceDevelopment
or Tweet @HIArtsAudiences

Thank you,

Sian
 
 
 
* What artform(s) are at the heart of what you do? (Please select all that apply)
 
Crafts
 
Dance
 
Film
 
Heritage
 
Museums
 
Music
 
Theatre
 
Writing
 
Visual Arts
 
Other
 

 
 
 
* Where are you based?
 
Argyll and the Islands
 
Caithness and Sutherland
 
Invernesshire
 
Lochaber
 
Moray
 
Orkney
 
Outer Hebrides
 
Shetland
 
Skye and Wester Ross
 
Other
 

 
 
 
* What type of cultural organisation are you? (Please select all that apply)
 
An individual artist or practitioner
 
A promoter
 
A venue or arts centre
 
A voluntary or community group
 
Other
 

 
 
 
* How many people did you engage with last year? (Your total annual audience or customers)
 
Less then 500 people
 
500-1000 people
 
1000-5000 people
 
5000-10000 people
 
10000-15000 people
 
15000+ people
 
 
 
* Who makes up your core audience or customer base? (Select all that apply)
Age Groups
 
Young people (under 16)
 
Young adults (17 – 30)
 
Adults aged 31 – 45
 
Adults aged 46 – 59
 
Older adults (60+)
Target Groups
 
Families
 
Community groups
 
Schools
 
Tourists
 
Artists or arts sector
 
Professionals and businesses
 
Other
 

 
 
 
* Where do they come from? (Select all that apply)
 
Local residents
 
Regional residents
 
UK wide
 
Overseas
 
I'm not too sure
 
I don't know
 
Other
 

 
 
 
Who are you not able to engage with at the moment? i.e. families, youths, tourists.
   
 
 
 
Marketing and Promotion
 
 
 
* Do you currently have a ‘living’ Marketing Strategy? (A document you regularly revise and update.)
 
Yes
 
No
 
I don’t know
 
Other
 
 
 
 
* What makes up your marketing and promotional strategy? (Please tick all that apply)
 
An information website (i.e. promoting events, activities, services and products)
 
An online shop (products or tickets)
 
Posters and flyers
 
Print brochures or leaflets
 
Email campaigns (mailing lists and newsletters)
 
Post mail outs
 
Print and press advertising (i.e. newspapers and magazines)
 
Press releases
 
Reviews and articles
 
Downloadable content (i.e. eBrochures, PDF documents)
 
Social Networking (i.e. facebook pages, twitter)
 
Podcasts
 
Videos (Youtube or Vimeo)
 
Blogging
 
Customer/ Audience data collection.
 
Other
 

 
 
 
What was your most successful, or your favourite audience development project, initiative or strategy carried out by your organisation?
   
 
 
 
Accessibility
 
 
 
* Do you have an Access Policy? (A plan for engaging with disabled audiences).
 
Yes
 
No
 
I don't Know
 
We are working on it
 
Other
 
 
 
 
If you run events or activities, ticked or non-ticketed, what accessible resources do you offer your audiences? (Please select all that apply)
 
Large print documents
 
Audio description for events
 
Sign language interpreters or captioning for events
 
Induction loop systems
 
Familiarisation tours for venues
 
Transportation for people with disabilities
 
Alternative Guides (personal, written or audio)
 
An accessible website
 
No of the above
 
Other
 

 
 
 
If you sell products, such as crafts or music, what accessible resources do you offer your customers?(Please select all that apply)
 
Large print documents
 
Audio description for products (or your range of products)
 
Alternative Guides (personal, written or audio)
 
An accessible website
 
None of the above
 
Other
 

 
 
 
How do you engage your audiences or customers with additional access needs?
   
 
 
 
* Would you be interested in a service that provides information, advice and innovative projects on Accessibility for the Arts and Cultural Sector in the Highlands and Islands?
 
Yes
 
No
 
I don't Know
 
Any other comments?
 
 
 
 
* Organisation Name (if you are an individual artist, band, or maker please specify your professional name)
   
 
 
If you would like to see the Survey Analysis Report please fill out your contact details here.

All personal details will be kept anonymous within the Analysis Report.
First Name : 
Last Name : 
Address 1 : 
Address 2 : 
City : 
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