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Dear Brand builder,
Thank you for taking a few minutes to tell us what you think of the BBG Marketing Toolboxes. We appreciate your opinion and want to make sure we meet your expectations. This questionnaire will take around 10 minutes to complete. This does not serve any commercial purpose and the responses given to us will be treated as anonymous and confidential and used for purely statistical purposes. |
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* Q1: Considering the yearly support cycles in your market, how many times do you use BBG Toolboxes? |
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Q2: How did you become aware of the BBG Toolboxes?
Consider you can chose more than one answer. |
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Q3: How satisfied are you with the BBG Toolboxes?
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* Q4: Please select every brand you are currently working on:
Consider you can chose more than one brand. |
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Q5a.1: Please now think specifically of Marlboro Toolboxes and rate them on the following attributes:
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| Q5a.2: Please list the strength of the BBG Toolboxes for Marlboro based on your experience: | | |
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| Q5a.3: Please list the weakness of the BBG Toolboxes for Marlboro based on your experience: | | |
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Q5b.1: Please now think specifically of L&M Toolboxes and rate them on the following attributes:
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| Q5b.2: Please list the strength of the BBG Toolboxes for L&M based on your experience: | | |
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| Q5b.3: Please list the weakness of the BBG Toolboxes for L&M based on your experience: | | |
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Q5c.1: Please now think specifically of Chesterfield Toolboxes and rate them on the following attributes:
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| Q5c.2: Please list the strength of the BBG Toolboxes for Chesterfield based on your experience: | | |
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| Q5c.3: Please list the weakness of the BBG Toolboxes for Chesterfield based on your experience: | | |
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Q5d.1: Please now think specifically of Parliament Toolboxes and rate them on the following attributes:
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| Q5d.2: Please list the strength of the BBG Toolboxes for Parliament based on your experience: | | |
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| Q5d.3: Please list the weakness of the BBG Toolboxes for Parliament based on your experience: | | |
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Q6a: Thinking overall of all the Toolboxes that you have been working with, to which extent do the BBG Toolboxes cover the needs of your brands in your market?
Please choose a percentage in the line below from zero (unable to cover your needs) and 100% (perfectly able to cover all your needs).
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| Q6b: Can you please identify what is missed in those current Toolboxes? | | |
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| Q6c: If you were in charge of the BBG Toolboxes what would you change to improve their ability to better serve your brand in your market? | | |
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Q7: Thinking about all the assets currently or potentially offered by the BBG Toolboxes, can you please state which one you would like to stop, start or continue to exist based on your needs?
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* Q8a: Have you ever attended a regional meeting where the BBG Toolboxes were presented? |
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Q8b: Please tell us how did you find the BBG Toolboxes presentations you attented during these Regional meetings?
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| Q8c: Can you explain the reason behind your answer above? | | |
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Q9: Our company is currently living a bold transformation leading to the transition into RRP. As a consequence of this, our combustible brands will progressively count on less resources allocated in the future.
In your opinion, how will the increased focus on RRP affect the effectiveness of BBG Toolboxes in your market? Please indicate how much you agree or disagree with the following statements. Select one answer for each statement.
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* Finally, please tell us a little about yourself. Q10: What is your role in the company? |
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* Q11: Which region you are working in? |
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| Q12: Which market you are working in? | | |
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* Q13: Is RRP already present or planned to be launched in the next 12 months in your market? |
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