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PLEASE CLICK HERE TO START THE SURVEY OVER
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You have been invited, from a select group of 50 retailers, to participate in this survey as a part of our continuous effort to understand our customers’ perspectives and needs relative to beer Category Management (CM) services. The survey will take approximately 10 minutes to complete, depending on your answers to the questions. Please use a computer, not a tablet or mobile device, to complete the survey.
Your participation and responses to this survey are completely optional. There are no consequences if you choose not to respond. Your responses are anonymous and will be held in strict confidence.
We have commissioned The Elevation Management Group (Elevation), an independent consulting organization, to conduct the survey on our behalf. Elevation will process the data you provide for statistical and research purposes and will only share group level aggregated data with us to protect respondent confidentiality. Be assured, your name will not be attached to any specific response, report, or recommendations, unless you so choose to do so.
Having read and understood the foregoing, I voluntarily agree to and consent for Elevation to perform the processing activities described above for the purposes of this survey. |
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These questions are for classification purposes only. |
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1. What Class-of-Trade does your firm compete in?
Select all that apply |
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| 1A. Do you manage/buy for the category in all the Class-of-Trade(s) identified above? |
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1Ai. If no, which Class-of-Trade do you manage the beer category for?
Select all that apply
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These questions are for classification purposes only. |
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| 1B. How many employees report to you and assist in the decision making and management of the category?
Number of employees NOT including yourself
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These questions are for classification purposes only. |
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2. What is the total size of your company in annual dollar sales?
Select one response |
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3. Across your career, how many years have you worked in the beer category? (please add non-contiguous time periods together)
Select one response |
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4. How long have you worked in your present position?
Select one response |
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5. Please identify those suppliers listed below whom you engage in CM, or who provide CM services to you.
Select all that apply |
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6. Please rank your suppliers in the order you turn to first, second, third, fourth, etc. with a CM opportunity.
Please place a number in the box 1,2,3 etc.
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7. Please identify the # of non-company paid personnel (i.e., individuals not compensated by your company) who provide analytical support to you on-site at your facility on a weekly basis and whose work you direct.
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8. Please break-out the numbers provided in Question 7 above, by supplier, based on CM position type.
- Space: Spends >80% of time in space strategies/tactics, including the creation of general or specific schematics.
- Other-Space: Spends <=20% of time focused on space strategies/tactics.
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CM personnel approach problems and opportunities with different assumptions, stated and un-stated goals, as well as data and information. Based on the Relationship Characteristics shown in the questions that follow, please rate how the suppliers listed have generally participated in your CM efforts over the course of the past 12-months.
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| 9. For the suppliers listed below, select how often they participated in your CM efforts during the past 12-months.
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| 9A. Thinking of just those CM personnel you work with frequently (i.e. multiple days each week or at least weekly), what are the discerning characteristics that separates these suppliers? | | |
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| LEVEL OF PERSONNEL ENGAGEMENT |
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10. Please identify the highest level of supplier engagement you have experienced.
Check the appropriate column of each supplier. The level is described below the column.
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| 10A. How do you define the components that make up the value equation in a supplier partnership? | | |
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| 10B. Describe the qualities that separate those suppliers whom you have engaged at the Exec. Mgt. level versus those at the Snr. Leadership Team level. | | |
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11. Please identify the highest level of supplier CM planning you have conducted.
Check the appropriate column of each supplier
- Unilateral: Work performed by, or reflecting, only the point-of-view of the supplier.
- Bilateral: Work performed by, or reflecting, the point-of-views of both the supplier and retailer.
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| 11A. What separates those suppliers who you strategically plan with compared to those you do not? | | |
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| 11B. Thinking of just, what deliverables do they provide that differentiates them from other suppliers? | | |
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12. Please rate supplier CM objectivity using the scale below.
| | Completely Subjective 0% | Extremely Subjective 12.5% | Very Subjective 25.0% | Somewhat Subjective 37.5% | Ambivalent 50.0% | Somewhat Objective 62.5% | Very Objective 75.0% | Extremely Objective 87.5% | Completely Objective 100% |
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| 12A. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12B. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12C. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12D. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12E. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12F. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12G. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12H. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12I. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12J. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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| 12K. In your opinion, what enables the suppliers you rated 75% or higher on the scale to be objective?
please type the suppliers name before your answer | | |
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13. Rank order each supplier on their ability to meet your CM analytical needs relative to the following variables.
#1 = “Best”, #2 = “2nd Best”, #3 = “3rd Best”, etc.
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| 13A. Please list any other analytic variable you believe is missing from the list above in Question 13. | | |
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| 13B. For each analytic variable listed below, please rank them in the order of importance to you. Click and drag the variable name to the appropriate rank order. |
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| | General Trends Assortment Analysis Promotion Analysis Pricing Analysis Placement Analysis Consumer Insight Shopper Insight Other
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| 13C. For the analytic you ranked #1 above in question #13B, please explain what your primary need is. | | |
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14. Using the legend below, please identify the highest level of trust you have developed with CM personnel.
Place a single check in the appropriate column of each supplier
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Spectrum of Trust
- Not Applicable: Do not have or engage the supplier in a CM relationship
- Transactional: Trust in ability to follow directions
- Coordinated: Trust in ability to meet objectives / goals
- Results: Trust in proven track record, accomplishments, or impact on the business or relationship
- Capability: Trust in attitude, skills, knowledge, or style
- Intent: Trust in motives, agenda, or behaviors
- Institutional: Trust is mutual and complete between organizations
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| 14A Please provide any comments about suppliers trustworthiness below. | | |
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| DECISION MAKING - CM Process Elements |
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15. What is the highest level of recommendations you seek from suppliers relative to the CM process?
Place a single check in the appropriate column of each supplier
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| 15A. Please provide any comments about supplier recommendations below. | | |
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| ROLE IN CM - Plan Development, Strategies, Tactics, Execution, Evaluation |
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16. What role do suppliers play within your CM process?
Place a single check in the appropriate column of each supplier
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| TOTAL ALCOHOLIC BEVERAGE (TAB) |
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| 17. How important is it for suppliers to build their analysis and recommendations on total alcoholic beverages? |
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| 17A. Please provide any comments about TAB below. | | |
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| 18. Would you like The Elevation Management Group to pass your name and individual survey responses along to Constellation Brands – Beer Division? |
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