Book Cover Survey | QuestionPro

* Which of the following book Title:Subtitles seem more interesting to you?

Privacy Makeover: Transforming How Organizations Protect Consumer Information and Assets

Privacy Makeover: Learn to Protect Consumer Information and Assets in Your Organization

* Which of the two book Title:Subtitles grab your attention?

Safe Harbor: An Organizational Strategy to Safeguarding Consumer Information and Your Assets

Privacy Makeover: An Organizational Strategy to Safeguarding Consumer Information and Your Assets

* Below are two brief descriptions of a book, which could appear on a book cover. Which one grabs your curiosity to learn more about the book?

Learn How a Practical Privacy and Information Security Strategy Reduces Liability and Builds Consumer Confidence and Loyalty

Learn How to Protect Against Liability and Build Consumer Trust and Confidence

* Below are two brief descriptions of a book, which could appear on a book cover. Which one grabs your curiosity to learn more about the book?

A Do-it-Yourself Guide to Privacy and Information Security Compliance

Four Steps to Build Consumer Trust and Confidence and Reduce Liability

* Rank the following words in terms of their strength or impact upon you.

Learn
Guide
Strategy
Transform

As a business leader, how would you prefer that consumers think of you with respect to attending to the sensitive information that they entrust with you?

Do you react negatively or positively to the following phrases? Negative means that such a phrase in a book title turns you off from looking at the book. Positive means the phrase results in your curiosity to learn more about the book.

Assume you are open to reading a do-it-yourself book on a subject. If you read the following words in a book description, which word(s) suggest to you that the book may be a "do-it-yourself book?

* When it comes to building relationships with customers, rank the following in order of importance.

Confidence
Trust
Respect
Loyalty