Bridgespan.org Practice Heads

Exit Survey »

A Web landing page should quickly get across the key goal of the page ("What is this page about?") and also make it very easy for the visitor to take a next action. ("What looks interesting now that I'm here?")

For this exercise, focus on what you would want a visitor to know and do once they have seen your practice (field or capability) page.

Imagine a visitor (a member of the 9,000) arriving in March 2012. What would you want them to notice first on the page? (A statement of your practice's goals? The most recent knowledge piece? Something else?) What second? And third?

Next, what would you want them to do? We can't know the exact needs of every visitor before they arrive, but if you could ask them to do only one or two things, what would they be? (Read an article? Sign up for a mailing list? Take a survey?)

This is your chance to make choices based on the goals and maturity of your particular practice. Based on your responses, we will develop recommendations for designs, tools, and content to support the needs of the practice pages when we launch in Q1 of next year.

Thank you very much for your time. Please start with the survey now by clicking on the Continue button below.

For what field or capability are you the practice head?

* Upon first arriving at my practice’s landing page, I would like visitors to (please rank order from 1-9, 1 being most important):

See that there is a collection of practice-related knowledge available to their needs
Learn about past clients in this practice area
Find information about our level of expertise and experience in the practice area
Discover our core goals for the practice over the next year-plus
Learn how to contact Bridgespan for more information around our practice area and services
Understand where my practice/field fits in with other services across the Bridgespan Group
Find a list of jobs available in the sector within the practice area
See what research/knowledge is currently being conducted/created in this practice area
Learn who the practice head is and his/her experience

Other suggestions?

Rank order (1-9, 1 being most important) the things you would would like visitors to do on your field or capability landing page:

View/Apply for jobs within the practice area
Post a job in one of our key practice areas
Contact Bridgespan if they feel our services might be a fit for their needs
Forward a piece of content to someone they think might find it valuable
Sign-up for alerts, email newsletters, or social media so we can communicate with them in the future
Join a LinkedIn group dedicated to the practice
Take a survey or poll?
Read/download/view a knowledge piece related to the practice area
Share their opinion/participate on a key topic being researched/discussed in the practice area

Other suggestions?