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  2. 2013
  3. November
  4. B
  5. Bryant Players Marketing Research Survey
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Exit Survey
 
 
Hello,

We are a team of marketing researchers studying the attendance levels of the Bryant Players’ productions on campus at Bryant University. The Bryant Players are a completely student-run organization and the only source of theater production on Bryant University’s campus since 1986. We are conducting research in order to study the possible reasons as to why the levels of attendance at the Bryant Players’ productions are at the level they are at now and how to increase those levels over time. We are requesting your cooperation in taking the following survey to better understand Bryant student, faculty, and staff’s knowledge of the Bryant Players’ existence, interest in attending their performances, and overall feelings towards theater and the Bryant Players’ organization. The Survey should take you no longer than _______ minutes. We thank your for your time in advance.

-Bryant Players’ Marketing Research Team
 
 
 
Are you currently enrolled at or employed by Bryant University?
 
Yes
 
No
 
 
 
Have you ever seen/been to a Bryant Players' production?
 
Yes
 
No
 
 
 
Have you ever heard of the Bryant Players Organization at Bryant University?
 
Yes
 
No
 
 
 
If yes, how have you heard of the Bryant Players Organization
 
The Bryant Players official website
 
Facebook or other social media
 
On-campus posters
 
Directly from a member of the Bryant Players Organization
 
Word of Mouth
 
I have never heard of the Bryant Players Organization
 
 
 
How familiar are you of the Bryant Players and their productions?
 
Not Familiar at all
 
Not Very Familiar
 
Neither Familiar nor Not Familiar
 
Familiar
 
Very Familiar
 
 
 
What is your level of interest in attending a Bryant Players' production?
 
Not interested
 
Somewhat Uninterested
 
Neither Interested nor Not interested
 
Somewhat Interested
 
Very Interested
 
 
 
If you have attended a performance, how many?
 
Every performance since I have been at Bryant University
 
1-2 performances
 
3 or more performances
 
Never
 
 
 
What motivated you to go to see a Bryant Players performance? Check all that apply:
 
Attendance counted as a class credit
 
Attendance was recommended by one of my professors
 
I had friends or roommates in the performance
 
I am a theater enthusiast
 
I was interested in joining the Bryant Players Organization

 
 
 
If you have attended a production, what performance was it?