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  1. Surveys
  2. 2017
  3. February
  4. C
  5. Coffee Shop Market Research
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Exit Survey
 
 
You our invited to participate in our survey, Coffee Shop Market Research. In this survey, six questions will be asked for the purpose of understanding the market for a new coffee shop in your small town. The results of this survey will help bring to light the demand for a coffee shop, the resident’s coffee preferences, the expectations of what food and beverages should be provided, and how this local coffee shop should function and contribute to the town and its residents. Thank you for your valued insight and participation!
 
 
 
How many cups of coffee do you drink per day?
 
none
 
1
 
2
 
3
 
More than 3
 
 
 
On average, how much money do you spend on coffee weekly?
 
$0-$5
 
$5-$15
 
$15-30
 
More than $30
 
 
 
Rate 1- 7 on a scale of importance, 1 being most important and 7 being least important, the following: 
Quality
Price
Selection of beverages
Food
Ambiance
Drive-through
Local products
 
 
 
For what reasons do you visit coffee shops (Select all that apply)?
 
A place for conversation
 
A place to work
 
A place for meetings
 
A place to relax
 
A place to study
 
A place to buy coffee
 
I don't go to coffee shops

 
 
 
Which beverage(s) would you most likely purchase at a local coffee shop (Select all that apply)?
 
Hot beverages
 
Cold beverages
 
Decaffeinated beverages
 
Black coffee
 
Flavored lattes
 
Tea
 
Smoothies
 
Frozen blended specialty coffee drinks
 
Energy drinks
 
Soft drinks

 
 
 
Which food items would you most likely purchase at a local coffee shop (Select all that apply)?
 
Muffins
 
Scones
 
Donuts
 
Bagels
 
Sandwiches
 
None of the above