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  1. Surveys
  2. 2012
  3. November
  4. C
  5. Consumer Behavior
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Consumer behaviour
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I reflect about my health a lot
I notice how I feel physically as I go through the day
I am constantly examining my health
I am generally attentive to my inner feelings about my health
I am very involved with my health
If a product is on sale, that can be a reason for me to buy it
When I buy a brand that’s on sale, I feel that I am getting a good deal
I have favorite brands, but most of the time I buy the brand that’s on sale
Compared to most people, I am more likely to buy brands that are on special
I am more likely to buy brands on sale
 
 
Consumer behaviour
Totally disagree Disagree Neither agree or disagree Agree Totally agree No answer
I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases
I bought things even though I couldn’t afford them
I see myself as someone who is primarily striving to reach my “ideal self” – to fulfill my hopes, wishes, and aspirations
I rarely buy brands about which I am uncertain how well they perform
Not being careful enough has gotten me into trouble at times
I bought myself something in order to make myself feel better
In general, I am among the first to buy new products when they appear on the market
I frequently think about how I can prevent failures in my life
I often procrastinate when I know I should return a defective product to the store
When I see a new brand on the shelf, I am not afraid of giving it a try
Totally disagree Disagree Neither agree or disagree Agree Totally agree No answer
If I want to be like someone, I often try to buy the same brands that they buy.
I see myself as someone who has few artistic interests.
I am very cautious in trying new or different products
When I see an opportunity for something I like, I get excited right away.
If other people can see me using a product, I often purchase the brand they expect me to buy.
If I like a brand, I rarely switch from it just to try something new
We should purchase products manufactured in Netherlands instead of letting other countries get rich off us
I see myself as someone who is sometimes shy, inhibited
I would rather stick with a brand I usually buy than try something I am not very sure of
I see myself as someone who values artistic, aesthetic experiences
I achieve a sense of belonging by purchasing the same products and brands that others purchase
I am usually among the first to try new products
 
 
Consumer Behavior
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I see myself as someone who has an active imagination
I see myself as someone who gets nervous easily
Things used to be better in the good old days
I am probably more likely to return an unsatisfactory product than most people I know
I see myself as someone who is talkative
I would be willing to stop buying products from companies guilty of polluting the environment, even though it might be inconvenient for me
I often discuss environmental issues with my friends
I become incensed when I think about the harm being done to plant and animal life by pollution
When I think of the ways industries are polluting the environment, I get frustrated and angry
I seldom read articles or watch TV-programs on environmental issues
Technological change will insure a brighter future
It is important that I do my job better than others
I like to know what brands and products make good impressions on others
When buying products, I generally purchase those brands that I think others will approve of
My personal identity, independent of others, is very important to me
 
 
Consumer Behavior
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
It is important that others like the products and brands I buy
It is my duty to take care of my family, even when I have to sacrifice what I want
I see myself as someone who is primarily striving to become the self I “ought” to be – fulfill my duties, responsibilities, and obligations
I see myself as someone who is inventive
American people should always buy American-made products instead of imports
If a co-worker gets a prize, I would feel proud
The well-being of my co-workers is important to me
To me, pleasure is spending time with others
I feel good when I cooperate with others
Competition is the law of nature
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I felt others would be horrified if they knew of my spending habits
I see myself as someone who is emotionally stable, not easily upset
If I have any money left at the end of the pay period, I just have to spend it
Foreigners should not be allowed to put their products on our markets
I would attempt to notify store management if I thought service in a story was particularly bad
I see myself as someone who is original, comes up with new ideas
I see myself as someone who worries a lot
I see myself as someone who generates a lot of enthusiasm
I see myself as someone who tends to be quiet
 
 
Consumer Behavior
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I sometimes tell lies if I have to
I never cover up my mistakes
I always obey laws, even if I am unlikely to get caught
I have said something bad about a friend behind his or her back
When I hear people talking privately, I avoid listening.
I have received too much change from a salesperson without telling him or her
When I was young I sometimes stole things
I have done things that I don’t tell other people about
I never take things that don’t belong to me
I don’t gossip about other people’s business
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I’d rather do almost anything than return a product to the store
It may cost me in the long run but I prefer to support American products
It is not right to purchase foreign products
Parents and children must stay together as much as possible
I frequently imagine how I will achieve my hopes and aspirations.
It is important to me that I respect the decisions made by my groups
If a defective product is inexpensive, I usually keep it rather than put up a fuss or complain
I rarely purchase the latest fashion styles until I am sure my friends approve of them
I see myself as someone who is reserved
I see myself as someone who is outgoing, sociable
 
 
Consumer Behavior
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I see myself as someone who does a thorough job
I see myself as someone who can be somewhat careless
I see myself as someone who tends to be disorganized
I see myself as someone who tends to be lazy
I see myself as someone who does things efficiently
I see myself as someone who makes plans and follows through with them
I feel like I have made progress toward being successful in life
I see myself as someone who prefers work that is routine.
Products are getting shoddier and shoddier
I usually obeyed rules and regulations that were established by my parents
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I see myself as someone who remains calm in tense situations
I see myself as someone who is helpful and unselfish with others
I see myself as someone who starts quarrels with others
I see myself as someone who can be cold and aloof
I see myself as someone who is considerate and kind to almost everyone
I see myself as someone who likes to cooperate with others
I see myself as someone who is sometimes rude to others
When another person does better than I do, I get tense and aroused
Only those products that are unavailable in the US should be imported
We are experiencing a decline in the quality of life
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I see myself as someone who is relaxed, handles stress well
Winning is everything
In most ways my life is close to my ideal
The conditions of my life are excellent
I am satisfied with my life
So far I have gotten the important things I want in life
If I could live my life over, I would change almost nothing
 
 
Consumer Behavior
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I made only the minimum payments on my credit cards
I felt anxious or nervous on days I didn’t go shopping
The don’t make them like they used to
When it comes to achieving things that are important to me, I find that I don’t perform as well as I would ideally like to do
I worry about making mistakes
I wrote a check when I knew I didn’t have enough money in the bank to cover it
I often identify with other people by purchasing the same products and brands they purchase
Family members should stick together, no matter what sacrifices are required
Some of the most important achievements in life include acquiring material possessions
The things I own say a lot about how well I am doing in life
Totally disagree Disagree Neither agree nor disagree Agree Totally agree No answer
I don't place much emphasis on the amount of material objects people own as a sign of success
I don't pay much attention to the material objects other people own
The Apple brand reflects who I am
I can identify with the Apple brand
I feel a personal connection to Apple
I use the Apple brand to communicate who I am to other people
I think the Apple brand helps me become the type of person I want to be
The Apple brand suits me well
 
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