This free survey is powered by
  1. Surveys
  2. 2013
  3. November
  4. C
  5. Consumer Cafe Choice Behavior
0%
Exit Survey
 
 
Are you a student aged between 16-26?
 
Yes
 
No (end questionnaire. Thank you)
 
 
 
Did you purchase a drink in a coffee shop within the past four weeks?
 
Yes
 
No (end questionnaire. Thank you)
 
 
How satisfied are you with the following:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Website
Customer Service
Overall
Location
Price
Ambience
Facilities
Food
Brand of Outlet
Drinks
Service Promotion
 
 
 
When buying a coffee out of home, how important do you rank the following factors in influencing your decision where you buy your coffee? Please rank the following factors in order of your preference (1-9)
Convenience (Close to where I am)
Service
Promotions
Low Price
Ambience
Facilities
Food
Drinks
Brand of Outlet
 
 
Which needs are you most likely trying to satisfy when visiting a coffee shop?
Not at all likely Slightly likely Moderately likely Very likely Completely likely
Drinks
Food
Coffee Take Away
Meeting Friends
Informal Meetings (e.g. project work)
Using the Wifi (e.g. for work, social media etc.)
 
 
How important for you are the availability of the following facilities and extra services when visiting a coffee shop
Not at all important Slightly important Moderately important Very important Extremely important
Wi-Fi
Books and Magazines
Electrical Plugs in reach of the seating areas
Coffee Delivery
Possibility of loyal customers having their own customized cup inside the cafe
Coffee Workshops
 
 
How influential would you rate the following promotions in attracting you to a certain cafe?
Not at all influential Slightly influential Moderately influential Very influential Extremely influential
Loyalty Stamp Cards
Package Deals (Discount on food and drinks purchased in bundle)
Discounts in-between Peak-Hours
Daily Drink Promotion (Mondays: Half Price Latte, Tuesday: Half-price Americano,...)
Social Media Promotions (Free drink Coupon for posting a picture of you inside the cafe)
 
 
How important is the availability of the following foods for you in a coffee shop?
Not at all important Slightly important Moderately important Very important Extremely important
Cakes & Brownies
Cookies
Sandwhich and Salads
Waffles & Pancakes
 
 
Thinking about choosing a coffee shop to visit, please indicate your degree of agreement or disagreement with each statement
Strongly Disagree Disagree Neither agree nor disagree Agree Strongly Agree
I like experimenting with new places to go
Once I find a cafe I like I usually stick to it
Whether a company is environmentally conscious makes a difference to me
The offering of home-made food would make me choose one cafe over another
Social media has the power to influence where I would drink a coffee
I am more likely to choose themed cafes if available
I am more likely to visit cafes paying attention to responsibly grown and fair trade coffee
I like to visit cafes that offer newly innovated drinks on a regular basis
I like to visit cafes that offer newly innovated drinks on a regular basis
A good relationship with the service staff would make me come back more often
A good relationship with the service staff would make me come back more often
The brand of the outlet matters to me
The brand of the outlet matters to me
 
 
Thinking about choosing a coffee shop to visit, please indicate your degree of agreement or disagreement with each statement
Strongly Disagree Disagree Neither agree nor disagree Agree Strongly Agree
I like experimenting with new places to go
Once I find a cafe I like I usually stick to it
Whether a company is environmentally conscious makes a difference to me
The offering of home-made food would make me choose one cafe over another
Social media has the power to influence where I would drink a coffee
I am more likely to choose themed cafes if available
I am more likely to visit cafes paying attention to responsibly grown and fair trade coffee