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  1. Surveys
  2. 2014
  3. January
  4. C
  5. Consumer Loyalty Questionnaire
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Exit Survey
 
 
Hello:
You are invited to participate in our survey about consumer loyalty. In this survey, approximately 150 people will be asked to complete a survey that asks questions about 20 questions. It will take approximately 5 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support.
 
 
 
 
How likely the environment of coffeehouse influence you continue consuming coffee?
 
Extremely likely
 
very likely
 
moderately likely
 
slightly likely
 
not at all likely
 
 
 
If you see the fair treat label on the coffee cup, how likely would you repurchase coffee in the same coffeehouse?
 
extremely likely
 
very likely
 
moderately likely
 
slightly likely
 
Not at all likely
 
 
How important with the following environmental factors that influence your repurchase in the same coffeehouse:
extremely important very important moderately import an slightly important not at all important
design and layout
ambience
disable access
cleanliness
music
 
 
 
Please rank (1-5) in order of the following environment factors that impact you on repeating purchasing from the same coffeehouse
Design and layout
ambience
disable access
cleanliness
music
 
 
To what extent do you agree the following CSR (corporate social responsibility) activities influence you to repurchase coffee in the same coffeehouse:
Strongly agree Agree Neutral Disagree Strongly disagree
fair trade
charitable efforts
volunteering
environment protection
animal protection
 
 
 
which kind of promotion will lead you to repurchase coffee in a specific coffeehouse?
 
Coupon
 
Buy one get one free
 
Reward card
 
Meal deal
 
Other
 
 
 
 
Which of the following price range is the most reasonable price for a regular coffee?
 
1.0~1.5
 
1.5~2.0
 
2.0~2.5
 
2.5~3.0
 
Other
 
 
 
 
How important is convenient location when purchasing coffee?
 
Extremely important
 
Very important
 
Moderately important
 
Slightly important
 
Not at all important
 
 
 
Please rank (1-5) your preference to the following locations of coffeehouse:
Shopping Malls
Train Stations
City centers
Living quarters
Teaching buildings