Consumers attitudes to innovation

Please name the last product you purchased or own that you feel is an innovative product.

When you last got a new phone (through an upgrade or new purchase). Were you happy with the new product?

Do you feel the benefits of the new phone were worth the extra costs?

Have you ever purchased a new product which you later sold or passed on as you were not happy with it? (If yes please give details)

Describe a time when a new product (New phone, new electrical appliance, clothing etc.) has not lived up to expectation.

Would you consider switching brands if the delivered products didn’t live up to expectations on a number of occasions?