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Surveys
2012
March
C
Consumer`s perception
Consumer`s perception
The information is collected anonymously and identifying information (such as names) will not be requested. You can withdraw from the survey at any time.
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What is your gender?
Male
Female
What is your age?
Younger than 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
Prefer not to answer
What is the highest level of schooling you have completed or the highest degree you have received?
Less than high school degree
High school degree or equivalent (e.g. GED)
Some college but no degree
Associate degree (e.g. AA, AS)
Bachelor's degree (e.g. BA, AB, BS)
Master's degree (e.g. MA, MS, MBA)
Professional degree (e.g. MD, DDS, JD)
Doctorate degree (e.g. PhD)
Which category best describes your annual income?
Under $15,000
$15,000 - $29,999
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 - $104,999
$105,000 - $119,999
$120,000 or more
Prefer not to answer
How many children do you have?
no children
1 child
2 children
3 children
more than 4 children
Normally, do you pay attention to outdoor advertising?
Yes, all the time
No, never
Trying to avoid it
What types of outdoor advertising do you familiar with (tick as many as you know)?
Billboards
Digital billboards
Bus shelters
Free standing panels
Illuminated panels in shopping centres
Mobile billboards
Airport Externals
Spectaculars
In general, what is your attitude toward outdoor advertising?
Positive
Negative
What format of outdoor media is the most effective in your opinion
Very Uneffective
Uneffective
Neutral
Satisfied
Very effective
Billboards
Transport (bus, airport, rail platform, etc.)
Retail (shopping centre, mall, university)
Digital billboards
What kind of ads categories do you see on the billboards more than others?
Fast food
Beverages (non-alcoholic)
Beverages (non-alcoholic)
Banking
Telecom operators
Social ads
Cosmetics
Insurance
Home appliances
Education
Other
Thank for you time and cooperation!
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