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  1. Surveys
  2. 2010
  3. May
  4. C
  5. Costa Coffee
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How frequently do you purchase from Costa Coffee?
 
More than once a day
 
Once a day
 
More than 3 times a week
 
Once a week
 
Less than 4 times a month
 
Other
 
 
 
 
Which coffee shop do you like best?
 
Costa
 
Starbucks
 
Nero
 
Coffee Rouge
 
Lavazza
 
illy
 
Other
 
 
 
 
Please list the key reasons for choosing the coffee shop you mentioned above.
   
 
 
 
Following is a list of phrases that have been used to describe Costa Coffee. Please indicate which of these you believe could describe the Costa Coffee (maximum: 3 phrases)
 
High quality coffee
 
Convenient (e.g. easy to find, has many shops...)
 
Using fair trade and rain forest alliance products
 
Ethical brand
 
Comfortable environment
 
Long history
 
Popular coffee shop
 
Using eco-take away material (e.g. cups, bags,napkins...)
 
Reasonable prices
 
Friendly customer service
 
Charity partner (e.g. established Costa Foundation)
 
Other
 

 
 
 
How would you rate your level of satisfaction with Costa?
 
Highly satisfied
 
Somewhat satisfied
 
Neutral
 
Somewhat dissatisfied
 
Highly dissatisfied
 
 
How important are the following factors in the purchase of Costa Coffee?
Not at all important Slightly important Some importance Important Very important
Friendly customer service
Quick customer service
Comfortable environment
Clean environment
Coffee taste
High quality foods
Reasonable prices
Ethical brand (e.g. working with charity, using ethical labelled coffee)
Being a environmentally-friendly coffee shop (e.g. recycling, use eco-takeaway cups & bags...)
Using green/ethical coffee & foods
 
 
Please indicate your level of agreement or disagreement with each of the following statements on doing ethical jobs within Costa coffee.
Strongly disagree Disagree Agree Strongly agree
Costa coffee should use ethical sources (e.g. fair trade/ Rainforest alliance)
Costa coffee should use recycled material（e.g. cups, bags and tissues)
Costa coffee should take responsibility on social & environmental issues
Costa coffee should let customer know their ethical behaviour through advertisement
Costa coffee could encourage customer join their ethical activities
 
 
 
How likely are you to continue shopping with Costa Coffee?
 
Very likely
 
Likely
 
Neutral
 
Unlikely
 
Very unlikely
 
 
 
How likely is it that you would recommend our Costa to a friend or colleague?
 
Very likely
 
Likely
 
Neutral
 
Unlikely
 
Very unlikely
 
 
 
Which category describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 55
 
55+
 
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