CSIRO Study July 2012

Interviewer Name:

Good evening, my name is .... calling from Rural Press. We are conducting a brief survey of readers in regard to the CSIRO feature in your local agricultural weekly newspaper, The ****. Your responses will be totally anonymous and no respondents will be individually identified. The questions will take less than two minutes to complete.

Have you recently purchased your local agricultural newspaper, the ****?

Yes

No (Thank & Terminate)

Can you recall seeing the CSIRO section in last weeks paper?

Yes

No

The CSIRO have been placing a feature in the paper once a month and includes reports on scientific research in the agricultural industry, can you remember seeing anything like this?

Yes

No

IF NO - Do you have a copy of last weeks newspaper? Could you have another look at the CSIRO section and allow us to call you back a little later and ask a few questions? **Collect their call back information to call them back **

Have you read any of the reports?

Yes

No

In how much detail did you read it?

Skim through it

Scan the pages & pick out the stories that interest me

Read it thoroughly

Not read it at all

Can you recall anything specific about what the reports were discussing?

Do you think it is important to include information on those involved in the research?

Yes

No

Don't Know

Why do you say that?

What are your thoughts on the style of writing and content of this type of article?

On a scale of 1 to 10 where 1 = poor and 10= excellent, How would you rate the CSIRO section for....?

Do you feel that this section has given you a greater insight into what the CSIRO do for the Agricultural industry?

Yes

No

Don't Know

Would you like to continue seeing this scientific style reports in your local weekly Agricultural newspaper?

Yes

No

Don't Know

Finally, what is your postcode?