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2011
September
C
Cylinder Strategy
Cylinder Strategy
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Hello:
You are invited to participate in our cylinder strategy survey. In this survey, market leaders will be asked to complete a survey that asks questions about cylinder strategy. It will take approximately 15 minutes to complete the questionnaire.
In order to establish a global cylinder platform product strategy we would like to understand:
1. Pricing hierarchy per platform per market: what is the average sale out price (to the locksmith) and then to the end-user (of Cylinders and Key blanks per each platform)
2. What are a cylinder key features and their importance for decision makers (Locksmith and end-uses)
3. Competitive landscape in each market
Your participation in this study is absolutely mandatory.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Name
Country
To help us understanding your market pricing hierarchy we would like to ask you to choose your high runner cylinder(Euro profile or round profile) and please fill out the below:
Chosen cylinder specification
Number of keys in pack.
Cylinder sale out (to Locksmith) price
Cylinder end user price
% of total qty of platform sales(needs to sum up to 100%)
Key blank sale out (to Locksmith) price
Key blank end user price
% of total key blanks qty sales(needs to sum up to 100%)
7X7
Classic
Integrator
Interactive
MT5
MT5+
From a locksmith perspective please rate the following cylinder features from the most important (1) to the least important (8) :
Patented Platform
-- Select --
1
2
3
4
5
6
7
8
Duplication control
-- Select --
1
2
3
4
5
6
7
8
Attack resistance
-- Select --
1
2
3
4
5
6
7
8
MKS capability
-- Select --
1
2
3
4
5
6
7
8
Locksmith friendliness
-- Select --
1
2
3
4
5
6
7
8
Unique key ways
-- Select --
1
2
3
4
5
6
7
8
Price
-- Select --
1
2
3
4
5
6
7
8
Trusted brand
-- Select --
1
2
3
4
5
6
7
8
From an end user perspective please rate the following cylinder features from the most important (1) to the least important (6) :
Duplication control
-- Select --
1
2
3
4
5
6
Attack resistance
-- Select --
1
2
3
4
5
6
User friendliness
-- Select --
1
2
3
4
5
6
Price
-- Select --
1
2
3
4
5
6
Trusted brand
-- Select --
1
2
3
4
5
6
Key design
-- Select --
1
2
3
4
5
6
In your market please list Mul-T-Lock key competitors and their market share (in %) compared to MTL. In addition in one sentence please describe their competitive
Name of competitor
Market share (%)
Competitive advantage
Compete against which of our platforms
Mul-T-Lock
Competitor1
Competitor2
Competitor3
What are the product marketing tools that you need in order to grow your business in your market:
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