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DBN brand survey

Branding, Marketing and Design for SME's
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Exit Survey
 
 
Hello:
You are invited to participate in our survey Branding for SME's. In this survey, we're asking all DBN members to complete a survey that asks questions about Branding, Marketing and Design for SME's. It will take approximately 6 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Michel at 086-1749889 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
* Please choose your type of business from the list. Choose from: Private Limited, Sole Trader or Other. If Other, please specify in box below.
 
 
 
* How long have you been in your current business?
 
1-5 years
 
6-10 years
 
11-15 years
 
16-20 years
 
21-25 years
 
26-30 years
 
30+ years
 
 
 
* In your opinion, what is your strongest Brand Asset? (Select all that apply)
 
I am / The owner
 
The staff
 
The Product / Service we offer
 
Our location / office
 
Our Customer Care
 
Our engagement with our customers
 
Our logo
 
Our Website
 
Other
 

 
 
 
* To date this year, how much have you spent on marketing activities? (Marketing activities include: print or web design, email marketing, Google Adwords and/or any other activity that promotes your business)
 
€50 - €150
 
€160 - €200
 
€210 - €250
 
€250 - €500
 
€550 - €1,000
 
€1,050 +
 
Other
 
 
 
 
* What quality would you value most from a design agency? (Select all that apply)
 
Speed of service
 
Value for money
 
Quality of finished product
 
Insight / knowledge of your industry
 
Geographic location (situated in close proximity to you)
 
Relevant education
 
Other
 

 
 
 
* What market position does your company currently hold within the industry?
 
 
 
* In your opinion, how does your brand compare to your closest competitor?
 
It's better
 
It's the same
 
It's worse
 
Other
 
 
 
 
* What marketing channels do you currently use to attract new customers? (Select all that apply)
 
Online marketing (website/email campaigns)
 
Direct mail (printed leaflets/flyers)
 
Social media (facebook, twitter, Google+ etc.)
 
Outdoor advertising (building facade banner, hoarding, vehicle signage etc.)
 
Trade shows / exhibitions
 
TV / radio
 
Other
 

 
 
 
* How do you currently measure Customer Satisfaction?
 
I conduct online surveys
 
I call my customers regularly to ask them about our service
 
I send out regular emails with questions
 
I outsource it to an external company
 
I don't
 
Other
 
 
 
 
* How would you describe your past experience with a designer / design agency? (Select all that apply)
 
They delivered what they said they would, on time and on budget.
 
They did the work but price was too high.
 
They did the work but they did not meet the deadline.
 
They took the money and ran.
 
I have never used the services of a designer because I think it's something I can do myself.
 
I have never used the services of a designer because I don't have a marketing budget.
 
I have never used the services of a designer because I doubt the value their services would add to my business.
 
Other
 

 
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