Digital Branding for Professionals

Hello: You are invited to participate in our survey "Digital Branding for Professionals".

With people applying to jobs and their CV's being "thrown into the pile", how might we close the gap between potential employee and employer more effectively? Thus how do we meet the employer need to find someone specific to a function/role while meet the need of the employee to broadcast their digital brand value more effectively?

It will take 5 to 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate for a class project. There is no right or wrong answer (feel free to skip questions that don't resonate with you) and we are interested in learning your opinion, experience, story or journey. If you have questions at any time about the survey or the procedures, you may contact via direct message @smaryn on Twitter .

Thank you very much for your support in this learning endeavor. Please start with the survey now by clicking on the Continue button below.

In your view, how do people today look to communicate their skills and value?

What are the current challenges and limitations to project one’s value and stay on top of the competitive marketplace?

How do people currently establish their digital brands? What are key attributes to a professional digital brand of an individual?

What are some perceptions and needs for personal brand establishment, digital presence and effectiveness?

Do you feel the need to establish/communicate your professional digital presence online? How and what has been your journey like across jobs/roles? Which various tools, social media etc. are used?

How or do you capture your latest role or latest projects you are working on into your digital CV or other? What is effective, what do you wish to portray?

How do you like to share or communicate (or not) your professional achievements or news? How often or frequent and by what means? Is this important to do or what are your thoughts on this?

What are the ‘rules’ to use social media in relation to your professional digital brand? How do you stay in-the-know professionally?

What are the benefits or frustrations with how you currently project your professional self? How do you discover potential roles and what is missing from employers who post jobs? What would make it more feasible or enjoyable?

Now would you recall upon a recent job searching or networking experience? Who/what did you connect to or with? What are some of the challenges or wish list from that experience?

What circles or professionals, groups, companies, or networks do you currently have? Who or what groups/associations etc do you wish to have in your network? How do you go about establishing new connections/network groups or maintaining old network contacts?

What should be on a modern day CV? Is a CV or resume even relevant or what attributes of your brand/skillset/other should be?

How do you visualize your living and breathing digital brand or CV to be? What kind of stories do you wish it were to tell?

What's NOT on your CV or LinkedIn profile you wish people knew about you?

Anything else you would like to share?