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Hello!
Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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| * Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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Have you ever received any of the following from any retail store?
- A Mailer - A 3-4 page small magazine sent in the mail to your home showcasing current products & promotions sometimes containing a coupon
- An E-mail - A letter sent via electronic mail showcasing current products & promotions sometimes containing a coupon
- A Flyer/Circular - A 1-2 page insert in a newspaper showcasing current products & promotions sometimes containing a coupon
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| Thinking about retail stores in general, please rate the following on how much you agree or disagree with the statements.
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| Why don't you enjoy receiving mailers? | | |
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| Why don't you enjoy receiving e-mails? | | |
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| Why don't you enjoy receiving flyers/circulars? | | |
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| Now thinking about clothing retail stores only, please rate the following on how much you agree or disagree with the statements.
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| Why don't you enjoy receiving mailers from clothing retailers? | | |
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| Why don't you enjoy receiving emails from clothing retailers? | | |
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| Why don't you enjoy receiving flyers/circulars from clothing retailers? | | |
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Please answer the following question thinking about clothing retailers only.
In the past three months, about how frequently did you receive...
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Still thinking about frequency of mailings for clothing retailers only, would you prefer to receive more or less?
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| Which of the following methods do you like best among clothing retailers? |
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| Please answer the following questions with The Children's Place in mind. |
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| Thinking about The Children's Place, please rate the following on how much you agree or disagree with the statements.
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| Why don't you enjoy receiving mailers from The Children's Place? | | |
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| Why don't you enjoy receiving emails from The Children's Place? | | |
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| Why don't you enjoy receiving flyers/circulars from The Children's Place? | | |
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Please answer the following question thinking about The Children's Place.
In the past three months, about how frequently did you receive...
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Still thinking about frequency of mailings for The Children's Place, would you prefer to receive more or less?
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| Which of the following methods do you like best from The Children's Place? |
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| Why do you like ${piping_text} the best? | | |
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| When you receive a mailer, e-mail or flyer from The Children's Place, what do you tend to do? |
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| When you receive a mailer, e-mail or flyer from The Children's Place and there is a coupon inside, what do you tend to do? |
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| Why do you tend to wait to use your Children's Place coupon? |
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| Is there anything else you would like to mention to The Children's Place about their mailers, e-mail or flyers/circulars? | | |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| Please enter your zip code | | |
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| How many children do you have? | | |
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| What ages & genders are your children? Please check all that apply |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| * Which of the following categories best describes your ethnic background? |
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