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Dear Sir or Madam, my name is Sarah Murray. I am a final year student from the Hull University Business School. You are invited to participate in my survey on the perceived importance of workplace diversity within SMEs. Approximately 100 companies will be asked to complete a survey regarding perceptions of workplace diversity and it will take around 2 minutes to complete. Your participation in this study is completely voluntary and there are no foreseeable risks associated with this project. However if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your response, however, will be of great importance to me in gathering data for my dissertation research. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sarah Murray by email at the email address below: [email protected]
 
 
 
Please select your organisation's industry type from the following
 
Retail
 
Construction and Building
 
Business services
 
Technology and Software
 
Machinery and Equipment
 
Transport
 
Other (Please specify)
 
 
 
 
Please select the category that best suits the number of employees within your organisation
 
1-50
 
51-100
 
101-150
 
151-200
 
201-250
 
251+
 
 
 
Please indicate the extent to which you agree with the following statement: 'Diversity is important within an organisation'
 
Completely disagree
 
Somewhat disagree
 
Neither agree or disagree
 
Somewhat agree
 
Completely agree
 
 
 
Please indicate the extent to which you agree with the following statement: 'Operating a diverse workforce can improve public perception of an organisation'
 
Completely disagree
 
Somewhat disagree
 
Neither agree or disagree
 
Somewhat agree
 
Completely agree
 
 
 
Please indicate the extent to which you agree with the following statement: 'There is increasing pressure upon organisations from the media to implement a diverse workforce'
 
Completely disagree
 
Somewhat disagree
 
Neither agree or disagree
 
Somewhat agree
 
Somewhat disagree
 
 
 
Please indicate the extent to which you agree with the following statement 'Operating a diverse workforce can have an adverse effect on the organisation'
 
Completely disagree
 
Somewhat disagree
 
Neither agree or disagree
 
Somewhat agree
 
Completely agree
 
 
 
Please explain your answer to Q5
   
 
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