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Welcome
Thank you for taking the time to complete this survey. I am conducting research to discover which online habits and methods are used and favored by potential donors. Your feedback will help nonprofit organizations further accomplish their valuable missions. This survey should only take 10-15 minutes, and is completely voluntary. Your answers and information will remain anonymous and you may withdraw at any time. To progress through the survey, you must press the “Continue” button. The survey will be completed when you see the “Submit” button. |
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Title of Research Study: Internet Strategies Used by Nonprofit Organizations
Investigator: Stephanie Sikora
Institution: Point Park University
PURPOSE
The purpose of this research is to determine if nonprofit organizations are meeting the wants and needs of their online audiences, namely donors and potential donors. This is you! Nonprofit organizations, like the American Heart Association, must understand what donors and potential donors want, need and hold valuable in order to successfully plan in implement successful fundraising campaigns that enable them to meet their mission.
BENEFITS
By participating in this survey, you will play a significant role in helping the AHA meet its mission. By providing helpful information about your donations habits and Internet use, the AHA will be able to better tailor to your lives and personalities, which will result in more efficient and effective experiences on both ends!
PROCEDURE
The information you provide in this survey will be used to determine if the AHA’s online endeavors meet your needs, and will identify areas for improvement.
RISKS
We anticipate that this study poses no potential risks. However, in the event that you are uncomfortable answering any question, you may leave it blank or withdraw from the survey.
CONFIDENTIALITY
All information that is obtained through this survey will remain confidential. It will be known only to the researcher and will not be disclosed. Any personal information will be removed from data prior to analysis. Your completed questionnaires will be kept in locked file cabinets and destroyed after three years.
QUIT OR COME BACK LATER
Participating in this survey is voluntary. Refusal to participate will not result in penalty or loss of benefits to which the participant is otherwise entitled. You may discontinue participation at any time, without penalty. If you change your mind after already beginning the survey, you may withdraw at any time. If you cannot complete the survey in one sitting, you may come back to it later.
CONTACT INFO
If you have concerns or questions about this study, please contact me at [email protected].
By beginning the survey, you acknowledge that you have read this information and agree to participate in this research. |
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| 1. Have you ever donated online? |
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| 2. If you have donated online, was it premeditated or impulsive? |
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| 3. Would you consider making a donation over the Internet? |
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4. Please rate the following sectors in order of which you are most likely to support/donate to, with “1” being most likely and “4” being least likely.
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| Educational institutions (libraries, universities, etc.) |
| | | Humanitarian (Habitat for Humanity, Red Cross, etc.) |
| | | Arts (theaters, museums, etc.) |
| | | Healthcare (hospitals, American Heart Association, etc.) |
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| 5. Rate the following values in order of personal importance in relation to donating online. Use “1” for most important and “6” for least important. |
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| Credibility of the organization |
| | | Transparency / Disclosure |
| | | Ease of use |
| | | Immediate receipt sent to e-mail |
| | | Fast process |
| | | Ability to "share" the action on social media sites |
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| 6. How confident do you feel that your money is going to be used for what you donated it for? |
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7. Do you have a social media profile?
(Example: Twitter, Facebook, LinkedIn, YouTube, Flickr, etc.) |
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| 8. With which site(s) do you have a social media profile? (Select all that apply.) |
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| 9. How often do you supply nonprofit organizations with your e-mail address? |
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| 10. Do you feel you receive too many e-mails after you’ve donated or expressed interest in an organization? |
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| 11. If you feel you are receiving too much communication from an organization, what are you most likely to do? |
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| 12. In which way do you best like to be kept informed about an organization? |
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| 13. Approximately how much money would you say you donated in calendar year 2010? |
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| 14. Was that amount higher, lower or about the same as 2009? |
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| 15. What type of information do you seek on an organization’s website? (Select all that apply) |
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| 16. What type of information do you seek on an organization’s social media sites? (Select all that apply) |
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| By which program did you get invited to take this survey? |
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| 19. What is your approximate annual income? |
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| 20. What is your highest level of completed education? |
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| 21. Please choose the area which best describes your career field. |
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Thank you!
Thank you for completing this survey. Your time, effort and information are very valuable to this research. I will be happy to share the results. If you would like the results, please indicate so below and provide an e-mail address. Thank you again! |
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