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  2. 2014
  3. May
  4. D
  5. DPP agency
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Exit Survey
 
 
Hello:

We appreciate your willingness to participate in our project, your input is fundamental to our work. It will take approximately 4 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Maria Martin at +49 01 745 827 069 or by email at the [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Why do you recommend digital product placement?
   
Are there any brands/services to which you would advise against doing digital product placement?
   
 
 
 
When dealing with clients, what is the biggest selling point of digital product placement?
   
 
 
 
What are some of the clients’ most common concerns regarding digital product placement?
   
 
 
 
Do you believe the technique is well known amongst marketing executives?
 
Yes
 
No
 
Don't know/Not sure
 
 
 
Do you believe the use of DPP will increase with time?
 
Definitely
 
Very likely
 
Maybe
 
Not likely
 
No
 
 
 
Taking into account past experiences, would you say it is mostly clients that contact you to do digital product placement, or is it advertisement agencies?
 
Clients
 
Advertisement agencies
 
 
How often would you say this is the case?
Seldomly Often Most of the times
Contact frequency by clients
 
 
How often would you say this is the case?
Seldomly Often Most of the times
Contact frequency by advertisement agencies
 
 
 
When it comes to digital product placement in TV shows, do you believe it makes a difference in terms of efficiency if it is a product or a service which is being advertised?
 
Yes
 
No
 
Don't know/No answer
 
 
 
Do you think digital product placement is more suited for products or services?
 
Products
 
Services
 
 
 
Why?
   
 
 
 
What elements do you believe are taken into account by clients when evaluating the available TV shows?
   
 
 
 
Are there any aspects in the selection of the TV show in which to advertise that are unique to digital product placement?
   
 
 
 
Finally, do you believe digital product placement will ever completely replace traditional product placement?
 
Yes
 
No
 
Don't know/No answer
 
 
 
Any additional comments or considerations you would like to contribute for our research?