Draft 1

Below are a list of features that are part of the product. How important is each feature to you?

	1 Not At All Important	2	3	4	5 Extremely Important
Feature 1

Feature 2

Feature 3

Feature 3

Feature 4

Whether or not you know about [Product], how favorable is your overall reaction?

What is it that you like most about [Product]? Please enter as many items as you wish.

What do you like least about [Product]?

Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.

How often do you use [Product Category]?

How would you best describe your familiarity with a product/service like that described above?

I was not aware of such a product/service

Only generally aware

Have investigated or researched such products

Have demo'd a product like this

Have purchased or regularly use a product like this

If you are a current user, how long have you used [Product/Service]?

How often could you find a use for this [Product/Service]?

Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?

What is it that you like most about the [Product/Service]?

What do you like least about the [Product/Service]?

If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?