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| Good (morning, afternoon, evening depending on time of the day). I’m here on behalf of the Downtown Long Beach business improvement district. We’re collecting feedback from people to understand development opportunities for the Downtown area. Are you available to take a short 5-minute survey? We will give you a $5 gift card to Starbucks to thank you for your time. |
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| 1. What brings you to Downtown Long Beach today – are you a resident? Do you work here? Are you a visitor? Or a tourist (not from SoCal)? It’s fine if you’re more than one. |
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| 2. Based on your overall experience in Downtown Long Beach today, how likely is it that you would recommend a visit here to your friend or colleague? (On a scale of 0 to 10, with 0 being not at all and 10 being definitely?) | | |
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| 3. How did you get here today? |
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| 4. [Skip to #5 if they walked or took public transit]
How would you rate your parking experience here today? (On a scale of 0 to 10, with 0 being difficult and 10 being easy)
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| 5. Is there another Southern California downtown area that you prefer over Long Beach for entertainment, shopping or eating out? ? |
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6. [Skip if Q5 answer = NO]
What makes [city from Q5's] downtown preferable to Long Beach? |
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| 7. If you could pick one business that you wish was in Downtown Long Beach, what would it be? | | |
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8. [Skip Q8 - Q9 and go to Q10 if subject is Worker or Resident]
Besides today, in the past month, how many visits have you made to Downtown Long Beach?
[Surveyor to leave open ended. If respondents struggle to answer, surveyors provide a few prompts like ‘once’, ‘a few times’, ‘more than 5’, etc.] |
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| 9. [Skip Q8 - Q9 and go to Q10 if subject is Worker or Resident] Of those visits here in the past month, how many visits were for entertainment, shopping, or eating out? | | |
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10. Now I’m going to ask you some questions about your spending habits in Downtown Long Beach. It’ll be completely anonymous.
A. How many times did you visit a ______ today?
B. [Skip if A = 0] And how much money did you [roughly] spend [on average], at that/those _______ (s) today?
[Surveyor to ask Q9.A and Q9.B for each of the four categories below; Surveyor is free to elaborate on how each category is defined and provide examples of the categories]
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11 . [Record gender of subject]
Now I’m going to collect some demographic information. We are not collecting names, so whatever you provide will be anonymous. |
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| 12. What year were you born? |
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| 13. What zip code do you live in? | | |
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14. Final question and then I’ll give you your gift card! What is your household income? Again, the information you provide is completely anonymous.
[prompt with following ranges; can let them pick it and submit it on the tablet] |
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