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| Thank you for being a part of the BabyFirstTV Parents Panel! We would love your expert opinion on children's DVD products. For the following questions, please consider your child that is under the age of three. |
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| Of the following names for a DVD that teaches numbers, counting and shapes, which name do you like the best? |
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| Why do you like ${piping_text} as the title of the DVD? | | |
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| Of the following names for a DVD that teaches discovery through games and activities, which name do you like the best? |
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| Why do you like ${piping_text} as the title of the DVD? | | |
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| Of the following names for a DVD that teaches initial cognitive skills such as problem solving and thinking games, which name do you like the best? |
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| Why do you like ${piping_text} as the title of the DVD? | | |
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| Of the following names for a DVD that teaches vocabulary and first words, which name do you like the best? |
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| Why do you like ${piping_text} as the title of the DVD? | | |
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| Of the following names for a DVD that prepares baby for sleep with soothing images and lullabies, which name do you like the best? |
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| Why do you like ${piping_text} as the title of the DVD? | | |
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| What other products would you expect to see with the BabyFirst logo? | | |
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| Would you be interested in purchasing other products by BabyFirst? |
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| What language(s) do you speak in your home? |
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| What is your household's total annual income? |
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| Please indicate the highest level of education you have completed. |
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| Which of the following best describes your ethnicity. |
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