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Welcome! The purpose of this survey is to get your input on how to prioritize the existing Electrolux ownership touchpoint ideas. This will be a preliminary prioritization that we use in our next session to determine which ideas to move forward.
You will be assessing each idea according to its feasibility and impact. There will be space to provide rationale around why you selected your feasibility/impact ratings. For example, you can mention factors such as time, cost, technology, etc.
When evaluating the feasibility of each idea, please consider if the idea can be piloted in at least one market within one year. Any feedback from the Hot Topics team related to feasibility is included with the idea description. When evaluating each idea's potential impact, consider our goals for the Electrolux Ownership Experience: increasing registration, repurchase, reviews & recommendations, and cross-sell/up-sell of PACS.
Please complete the survey by Friday, September 4th. Thank you!
IDEAS
Deliver-Ease
Welcome Gift
Installation Connoisseur
Insta-Membership
Membership4Good
Educational Onboarding
Onboarding My way
Owners' Lounge
Entertain with Electrolux
Onboarding With Incentives
Kitchen Confidential
Appliance BnB
Kitchen Curiosities
Foodie Miles
Entertainment Kits
Endless Entertainer Tool
Culinary Discoveries
MealMatcher
Electrolux Passport
Electrolux University
Lux Concierge Service
Entertainer of the Year Awards
Host with the Most
Crowdsourced PACS
Electrolux Explorers
No Limits
Lux Life
Trading Up
Rate My Space
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DELIVER-EASE
No-hassle product delivery service facilitated by Electrolux
Deliver-Ease is a delivery service that handles all the logistics of delivery from the store to the home. The delivery service is purchased at POS (marketed pre-purchase given retailer constraints). At the POS, a new owner simply requests Electrolux (instead of the retailer) to offer delivery service. Once the delivery service is ordered, the person receives a personal call from an Electrolux care professional, welcoming them to the brand and letting them know delivery updates. Real-time delivery updates are enabled through wifi-enabled sensors so the owner can see specifically where the delivery is and avoid a “time frame” based waiting period. Partnerships with services like Handy could be relevant to establish a network of delivery professionals, or with Tile to set up a co-branded key chain to track owners' keys, phone, and other items.
Hot Topics Feasibility Feedback:
-Channel conflict with retailer (integration at POS will be nearly impossible)
-Cost to serve would be high – partnerships required to build a delivery base (not a current resource) |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Deliver-Ease. | | |
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WELCOME GIFT
Welcome gift for registered owners
Electrolux will provide a branded welcome gift to new owners once the appliance is registered. The gift package could include a letter from Electrolux to the owner, welcoming them to the brand family, co-branded goods from strategic Electrolux partners, and a premium product that is relevant for the appliance such as a set of Riedel glasses or a deluxe fish filet knife if a kitchen appliance was purchased, or a delicates bag for laundry appliances. The gift could also include tips for how to use the new gift when entertaining friends or family (e.g., a recipe to use the filet knife, wine and appetizer pairings to go with the Riedel glasses). If owners register, rate, or review, they’ll receive additional gifts in the mail.
Hot Topics Feasibility:
-Feasible to package and ship
-Cost considerations must be assessed |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Welcome Gift. | | |
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INSTALLATION CONNOISSEUR
Premium installation service offering
Electrolux will offer a premium installation service, at a cost, to owners. The service would be staffed by Electrolux installation specialists who are trained on the products and how to embody the Electrolux brand. Installation professionals would wear branded clothing and would be equipped with talking points on various on-brand topics (e.g., global cuisine). During installation, they address more than just the setup of the new appliance; they would address: a) removal or disposal of the old appliance; b) the cleaning needs from the old appliance; and c) any electricity issues. The installation specialist will then be assigned to that owner, and call within the first few days after installation for a service check-in to ensure all appliances are working properly.
Hot Topics Feasibility Feedback:
-Channel conflict – retailers currently own installation and Electrolux doesn’t have a service to do this currently
-Try to get registration complete during installation, not as a next step |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Installation Connoisseur. | | |
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INSTA-MEMBERSHIP
One-click product registration enabled by social media or SMS service
Insta-Membership is a new offering that will allow owners to register their appliance in a single click or text. Owners can take a photo of their appliance, and then register by posting the photo to an Electrolux-owned social channel and using a specific hashtag (akin to a contest submission via hashtag use). Hashtag use can also automatically opt-in the owner to receive a direct communication from the brand or receive their warranty in a digital format. Owners can also register their product by sending a picture of their product via SMS to a dedicated Electrolux registration phone number.
Hot Topics Feasibility Feedback:
-Doable, but needs to be refined — could be more feasible as a standalone tool (done without any Electrolux build/development) vs. a part of a broader app |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Insta-Membership. | | |
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MEMBERSHIP4GOOD
Altruistic registration opportunity where Electrolux donates to owners' preferred causes
Membership4Good is a registration offering where Electrolux can flip the paradigm of appliance activation, turning appliance registration from an “ask” the brand makes into an act where it can “give” upon registration. When new owners go to register the appliance, Electrolux will provide owners the opportunity to give back to a cause of personal interest when activating the new appliance. If the owner also reviews during their early days of ownership, Electrolux will give additional funds to the selected charity of choice.
Hot Topics Feasibility Feedback:
-Very doable – just need to figure out the mechanics of how – app, website, etc. – and where it’d be offered |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Membership4Good. | | |
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EDUCATIONAL ONBOARDING
Sending onboarding specialists to owners' homes
Electrolux will offer an educational onboarding service to new owners, where it will send onboarding specialists on-site to new owners’ homes to teach them about their new appliances. Electrolux could partner with existing services, such as Enjoy, in place of building an onboarding services team. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Educational Onboarding. | | |
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ONBOARDING, MY WAY
Comprehensive program offering onboarding content delivered at the owners' desired pace, through their preferred platform
Onboarding, My Way is a comprehensive onboarding program with three main parts. First, upon registering the appliance, the program allows an owner to select a cadence and timeline for receiving information that matches the speed at which they want to learn. Second, the owner will receive real-time notifications and updates from the brand with new onboarding content. This content can be videos (tips and tricks, product use cases), how-to instructional content, troubleshooting FAQs, music playlists, and bite-size reviews (à la Lonely Planet, discovering quick tips as you go) to help them get to know the brand and their new appliance. Electrolux will tailor content to show how certain ACS can enhance the new appliance. Upon registration, owners can also select certain occasions or events they would like to see incorporated in the content they receive. To encourage purchasing ACS, Electrolux will share exclusive offers that are most relevant to each owner given the content consumed.
Finally, the program will encourage social sharing – stories and images on social pages, as well as write ups of short and impactful reviews. Owners can share their own video tutorials and interact with other owners and Electrolux experts to ask/answer questions.
Hot Topics Feasibility Feedback:
-Manageable (especially if you limit SKUs)
-Need to have a system to manage the contentand corresponding PACS (tying experience to PACS sales is also difficult given current team structure) |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Onboarding, My Way. | | |
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OWNERS' LOUNGE
Tiered online portal and popup ownership destination for owners only
The Owners’ Lounge is an owners-only website where owners can learn how to get the most out of their appliances and how to build their capabilities more broadly than the product. To enter the lounge, owners can enter their “code” (the PNC code or a new one developed) on the brand website and create a free account to access the lounge. There, they will find useful ownership materials, like product and language specific user manuals, as well as interactive onboarding material/videos, ACS offers, the possibility to write a review, and more. Owners can move up levels in the lounge by the money spent with the brand and/or engaging with content. As an owner moves up the tiered system, they unlock access to more exclusive content and invitations to special social events, parties, restaurant openings, and more. Electrolux can also tap the top members to be influencers in the community and contribute content/feedback.
The Owners' Lounge will come to life through a branded Electrolux Owners' popup lounge. Owners' Lounge members will receive updates when the popup Lounge is coming to their city, and can make a reservation to visit and receive exclusive Electrolux accessories, and products created by partners of Electrolux. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Owners' Lounge. | | |
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ENTERTAIN WITH ELECTROLUX
Enabling owners to purchase the opportunity to dine with food/home entertainment personalities
When an owner purchases and schedules delivery of a new product, Electrolux will offer the opportunity to dine with a popular food, home décor, or home entertainment personality (e.g, a blogger) in the comfort of the new owner’s home. Partnerships with companies such as Kitchen Surfing could be of interest to fulfill the need for expert talent. The option to buy this service will be limited to purchasers of the more expensive and higher end products. Electrolux will capture and curate content from theses services and post blog posts about it on the Electrolux website or Owners' Lounge. This way, the brand can share the offering/expertise with the broader owner community and incentivize them to purchase the service themselves.
The visits will not only educate the new owner on the appliance and its features, but also provide suggestions for entertainment activities the owner can do with the help of the appliance. The expert/personality will visit the owner’s home and work with the new owner (and guests, if the owner so chooses) to show the owner how to push their capabilities with their new appliance. The expert/personality will visit during the onboarding period to delight, and then there is also another option (for a cost, reduced fee) to have them visit again to continue teaching. The expert/personality will bring his/her own Electrolux branded accessories to show what else the new owner could do if they had other tools and accessories from Electrolux. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Entertain With Electrolux. | | |
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ONBOARDING WITH INCENTIVES
Onboarding program that encourages engagement with exclusive content and entertainment courses
An informational service to help new owners make the best use of their new product, accessory or consumable. After purchase, a welcome email is sent with information on “how to make the most with my product” and instructions for accessing the online onboarding materials. To incentivize owners, once an owner completes 75% of the onboarding training, Electrolux will unlock new content and also offer free digital home and entertaining classes, . Once all training is complete, owners can curate their learning materials and share the experience on social media (e.g., “Electrolux allowed me to create my own washing program and now I can share it with my family and housekeeper”). |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Onboarding With Incentives. | | |
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KITCHEN CONFIDENTIAL
Platform encouraging owners to share their experiences of mastering their appliances with fellow owners
Electrolux will offer an online platform where owners provide write ups and reviews so other owners can read up on ways to use the appliances to their peak performance (e.g. “Did you see how Tammie did…”). Instead of asking owners to write reviews, Electrolux will shift the paradigm and encourage owners to “show off” what they’ve learned to other owners. On the platform, owners chat with other owners and get advice with someone in the same situation and appliance life stage. To prompt owners to write about specific appliance use cases around occasions, Electrolux will post prompts weekly to the forum and encourage owners to respond with their learnings and advice, as well as the ACS they might have used. For example, Electrolux might post “tell us about how you used your oven, and which settings, to make the cooking more manageable while you had guests over that you had to entertain.” These reviews will then be linked to “buy now” buttons for ACS products that are mentioned in the write up (linked through PIM system). The primary role of the platform is helping new owners get onboarded, and then immediately directing them into the community to connect owners to one another, while the brand facilitates and participates in discussions around capability-building with the appliances.
Hot Topics Feasibility Feedback:
-Need to ensure that the PIM system can allow owners to select the PACS used when writing a review, in order to integrate “buy now” functionality |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Kitchen Confidential. | | |
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APPLIANCE BNB
Online-to-offline community enabling owners to share product utility tips & tricks
An online-to-offline community that connects experienced owners with new owners in a real-world space where they can come together to use the appliances in person. New owners looking to learn and better understand the various functionalities of Electrolux appliances (and ACS) can go to designated locations to receive instruction and hear from owners who have gone through the onboarding and exploration phase themselves. These "BnB" destinations could also serve as popup Electrolux Owners' lounges, where the owners providing instruction can receive exclusive product previews, and then educate attendees on what they have learned about the new product or accessory.
Owners who attend are incentivized to write reviews about the learning experience in exchange for discounts on future ACS purchases. This is also activated digitally, where owners have the opportunity to share how their Electrolux appliances look in in their homes via photos. In return for opening up their homes to new owners, existing owners receive access to classes, events, and PACS discounts. To make it fun, Electrolux can have ’surprise' moments – imagine if George Clooney turns up and provides the group with the tutorial for that day’s session.
Hot Topics Feasibility Feedback:
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g. personalization, discounts, etc.) we have work to do
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Appliance BnB. | | |
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FOODIE MILES
Loyalty points program pushing owners to engage the brand through reviews and user-generated content
A first-of-its-kind loyalty program that rewards owners for their participation – from reviews, recipe contributions, meet ups, and building connections with their fellow owners around the world. Similar to loyalty programs and community-led online forums (e.g., Reddit, Yelp), consumers earn points by being active in the community. The more one engages with the community, the more points one receives. Electrolux will offer a “provisions marketplace” as part of the community space, where owners can visit to cash in points (and use money) to purchase PACS and any food items (e.g., spices) all in one place.
Hot Topics Feasibility Feedback:
-Today, technology does not exist to facilitate a loyalty program that can assign rewards, or share a single-view of each consumer across different programs/platforms across the organization
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g., personalization, discounts, etc.) we have work to do
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Foodie Miles. | | |
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ENTERTAINING KITS
Experience kits featuring informational and inspirational content around hosting exceptional occasions
Electrolux will create and sell unique entertaining experience kits that contain the contents to bring on-brand occasions to life. Each kit will correspond to a specific occasion and include educational content (e.g., how to’s, tips/tricks) and inspirational content (e.g., recipes, entertaining advice). Materials will highlight the ACS items needed to execute on the ideas, so owners can separately purchase these items if they desire. On the Electrolux web shop, the needed ACS will be bundled according to occasion.
Hot Topics Feasibility Feedback:
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g. personalization, discounts, etc.) we have work to do
-Supply chain is not optimized for B2C operations – so the packaging would have to be re-configured to go from B2B (plain box, multiple logos) to B2C
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Entertaining Kits. | | |
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ENDLESS ENTERTAINER TOOL
Tool demonstrating which accessories owners can leverage to become exceptional entertainers
Electrolux will build a “Endless Entertainer” Tool to identify which signature product features owners can use to help them entertain for different occasions, such as a New Years Eve Party or a Farm to Table Feast. Product demos are embedded to show features that are useful for the entertaining occasion (e.g., the “Pause” Button on the Hob for late guests). Electrolux can push accessories that help them execute on any ideas mentioned in the content, like roasting pans, herb rubs, etc. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Endless Entertainer Tool. | | |
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CULINARY DISCOVERIES
Gift box subscription service featuring seasonal or trendy culinary treats and content
Culinary Discoveries is a gift box subscription service delivered quarterly based on a particular on-season or on-trend theme. Items within the box could include popular ingredients, flavors/spices, or accessories needed to cook the ingredients that make up the themed kit. Partners could include companies such as Try The World. In addition to a paper welcome guide, which will come included in the gift box, owners can go online to find a digital inspiration guide to download. Contents explain how to use the various gifts to prepare amazing meals that will impress friends and family. Owners can go to Electrolux’s online portal to share feedback on the items or compare gift boxes with others. Electrolux will tailor future “gift boxes” to the owner’s specific tastes and desires based on feedback. The first quarter is free, and after that, Electrolux will charge a small fee; owners can also send their “gift boxes” to friends and family.
Hot Topics Feasibility Feedback:
-Supply chain is not optimized for B2C operations – packaging would have to be re-configured to go from B2B (plain box, multiple logos) to B2C |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Culinary Discoveries. | | |
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MEALMATCHER
Online service generating recommendations on cuisines, recipes, tools, and ACS to try
MealMatcher is an online service that allows owners to type the name of any dish, meal, or type of cuisine and Electrolux will recommend a recipe and send a list of the exact products and accessories the owner needs to complete the recipe. If owners need direction in selecting a recipe, the MealMatcher service will include a needs matcher tool that helps owners identify cuisines to explore. Owners will also be able to upload pictures of meals they find interesting and use the tool to identify what dish it may be. To drive PACS sales, there will be an option to “Order Now” through the online service. A sorting option will be available to allow owners to search based on occasion or activity. Digital disruptors, such as payments and geo-location functionality, will play a role in bringing this idea to life.
Hot Topics Feasibility Feedback:
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g. personalization, discounts, etc.) we have work to do
-Supply chain is not optimized for B2C operations – so the packaging would have to be re-configured to go from B2B (plain box, multiple logos) to B2C
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for MealMatcher. | | |
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ELECTROLUX PASSPORT
Loyalty platform connecting food-loving owners around the world and enabling them to take classes and contribute content
A loyalty program that allows owners to travel the world through the lens of global cuisine and culture – including food, goods, scents, flowers, music, and more. Owners can not only use Passport at home to cook and learn, but also to visit global locations and meet passionate food lovers and cooks from around the world. The Passport platform matches owners around the world and brings them together in pursuit of their culinary and cultural interests on exclusive food trips. On these trips, owners can cook and explore with one another and sign up to take cooking classes. For those owners who do not wish to travel, they can sign up at home for virtual meet ups (via video chat) and online cooking classes. Classes can be run by fellow owners, or food bloggers, who can create custom content for the Passport program. Electrolux will also sell Entertaining Kits that are timely and relevant to the global cultures highlighted and featured in the Passport program. Big data and geo-location are digital disruptors that will play a large role in bringing this idea to life in full form.
Hot Topics Feasibility Feedback:
-Need to have a way to produce content at scale
-Content management system to link to PIM to deploy the right content to the right users based on their profiles |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Electrolux Passport. | | |
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ELECTROLUX UNIVERSITY
Online courses providing inspirational content to help owners build their home entertaining skills
A first-of-its-kind learning program that provides inspiration and technical instruction to help owners build their entertaining, laundry/cleaning, and cooking capabilities and skills. Content is co-created by influencers in the home (décor, upkeep, cleaning) and cooking spaces. Content sharing to outside channels is incentivized and linked to the Foodie Miles loyalty program. Inspired by GoPro, classes are offered and taught based on activity, with content and the recommended PACS aligning around the activity theme. Wearable technology – which could track the technique (knife cutting, egg whipping) – connected appliances, and big data are all digital disruptors that will further enhance this offering.
Hot Topics Feasibility Feedback:
-Need to have a way to produce content at scale
-Content management system needed to link to PIM to deploy the right content to the right users based on their profiles |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Electrolux University. | | |
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LUX CONCIERGE SERVICE
24/7 Concierge consumer care for high-end appliance owners
Electrolux will offer a new concierge service for high-end appliance owners that allows owners to get in touch with the brand in a more convenient, responsive manner. The concierge will call or email immediately after the owner registers the appliance, introducing him/herself and asking the owner fill out a profile with their personal preferences. Concierges will be available at any time via chat, email, or phone. Owners can have their questions or service needs (related to the product and entertaining/cooking/cleaning) fulfilled upon request. Electrolux will consistently update the owner’s profile, keeping track of what the owner has purchased, the behaviors they’ve exhibited, and the activities they’ve engaged in over time. Big data and connected appliances capabilities will have impact on the ability to execute on this. The goal is to build a relationship with the owner as their profile grows. Staff can also have permission to pleasantly surprise customers if something has gone wrong, or if they have mentioned something to them (they just moved into a new home).
Hot Topics Feasibility Feedback:
-It is not difficult to link the owner to the service – the links can be created
-The gap at this point is the actual concierge service – similar to delivery and installation, Electrolux does not currently have and it would need to be built
-Need to ensure that there are tools in place to properly capture the single view of a consumer |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Lux Concierge Service. | | |
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ENTERTAINER OF THE YEAR AWARDS
Annual contest providing a platform for owners to show off their entertaining skills
Electrolux will host an annual "Entertainer/Host of the Year" contest (potentially in partnership with a home company, like Houzz, Stylyze, etc.) where the owners compete to create the best events and parties. The events can be unexpected and have a playful edge to them (e.g., stock my pantry party, cleanest laundry party, drink wine and viewing party, break your new years resolution party, adopt a puppy party). Competitions are hosted to test the owners’ entertaining capabilities. To enter, owners will go online to choose the party or event type that they seek to compete around. Once the party or event is hosted, the owners will post photos or videos to the online forum. There, experts in cooking, decorating/décor and home-making will select the winning entertainer. A "master of ceremonies" can host the broadcasted final event, where the winner will receive a new Electrolux appliance. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Entertainer of the Year Awards. | | |
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HOST WITH THE MOST
Go-to hub for learning how to be the best entertainer/host
The Host with the Most program is an Electrolux entertainer community where the brand brings together some of the best entertaining or home decorating experts to discuss useful hints, tips, and tricks. With this program, Electrolux helps shape homeowners’ dreams and inspires them with a variety of ways they can make the most of their home and be the best entertainers and hosts. Partners like Spring Street Social Club are good examples of the aspirational target of the experts Electrolux can bring forth. Owners take quizzes to identify “what kind of entertainer are you?” in order to identify their strengths and then be able to find and use content most effectively. The platform also incorporates expert, celebrity and top influencer advice, making the platform a go-to hub of entertainment advice. Gamification is a digital disruptor that can continue to enhance the experience of this touchpoint. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Host with the Most. | | |
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CROWDSOURCED PACS
Digital platform enabling owners to ideate on and sell Electrolux PACS
An online platform to allow owners to ideate on, and become sellers of, PACS. Electrolux solicits input and feedback from owners about the PACS they’d like to see built, allows the community to vote on which PACS are most in demand, and then Electrolux 3D prints and eventually builds the products based on feedback. What’s more, Electrolux can turn its owner base into salespeople for the PACS they concept. Owners who sell PACS can receive discounts on their next purchase. Connected appliances and big data are digital disruptors that can substantially enhance the experience of this signature touchpoint by making the crowdsourced ideas more reflective of real behavioral trends and data.
Hot Topics Feasibility Feedback:
-UGC management, P2P community management, or collaboration –infrastructure does not currently accommodate this
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g., personalization, discounts, etc.) we have work to do
-Supply chain is not optimized for B2C operations – so the packaging would have to be re-configured to go from B2B (plain box, multiple logos) to B2C
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Crowdsourced PACS. | | |
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ELECTROLUX EXPLORERS
Cooking and home entertainment learning program
Through the Explorers program, owners earn rewards (e.g, discounts on relevant ACS, the opportunity to taste test a rare spice, etc.) when they complete interactive cooking and home entertainment learning modules. This program helps owners become better cooks and entertainers by offering different learning modules for a range of appliances. Modules can include:
- Basics (how to best chose fresh vegetables, how to cut an onion, nutrition, etc.)
- Cooking for guests without getting stressed
- Maximize your clean with certain laundry settings
- Laundry folding tips
The rewards program encourages users to improve their "level" over time (e.g., from Cook to Chef to Master Chef, etc.). Social amplification allows owners to spread the word to their communities about their progress.
Hot Topics Feasibility Feedback:
-Need to have a way to produce content at scale
-Content management system to link to PIM to deploy the right content to the right users based on their profiles |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Electrolux Explorers. | | |
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NO LIMITS
Challenging owners to expand their capabilities in the home in exchange for rewards
An online destination that contains challenges for owners who are seeking to expand their capabilities and take it to the next level with kitchen/cooking and homecare/laundry. Electrolux will post challenges, as well as outside companies (e.g., Plated) who want to sponsor certain challenges. Owners select the challenges that are relevant to them. For every challenge accepted and completed, owners receive points (as part of the Passport or Foodie Miles program). Additional actions, like sharing on social, writing reviews, etc., get additional points. Points can then be used to receive discounts on PACS, receive badges, stickers, etc.
Hot Topics Feasibility Feedback:
-For anything involving digital commerce, if we want to have sophisticated functionality integrated (e.g. personalization, discounts, etc.) we have work to do
-Tying experience to PACS sales is also difficult given current team structure |
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| Please provide rationale for your ratings in regards to both feasibility and impact for No Limits. | | |
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LUX LIFE
Proactive outreach to owners around product maintenance and upgrades
This online service provides owners with proactive advice and recommendations to show them how the appliance can continue to stay in great condition, and even serve them better, as it ages. As the appliance reaches “end of life,” LuxLife can provide guidance on new appliances and technologies and the new benefits available with the product lines, as well as ACS that can be purchased to enhance the product performance.
Connected appliances and the Internet of Things are digital disruptions that will have a significant impact on the experience at this touchpoint, as the data collected from those areas can improve the recommendations that the LuxLife service offers up. This service will work best when ‘invisible,’ therefore leveraging technology such as IoT will provide the diagnostics and monitoring to provide alerts or reminders that would improve the lifespan and performance of the appliance.
Hot Topics Feasibility Feedback:
-Hard to do now given that appliances aren’t connected
-In the interim, it could be more interesting to send information about maintenance |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Lux Life. | | |
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TRADING UP
Platform enabling owners to trade photos of rooms in their home for appliance recommendations
An online platform that provides proactive recommendations for how an owner can create the most entertaining-friendly home with their next set of appliances. Owners can upload photos of their current kitchen, laundry rooms, or other primary rooms with appliances, to find matches. The service will provide recommendations for the appliances that will be the best fit based on the room, aesthetic preferences, budgets, etc. Electrolux can partner with startups like Roomy, Stylyze, Houzz, or use VR (e.g., Google cardboard) or CGI functionality to see what different appliances look like in their home. IoT and connected appliance technology can also impact the recommendations made, as the data can reflect previous behavioral uses and recommend similar products that will continue to meet those needs.
Hot Topics Feasibility Feedback:
-Difficult to determine what would fall into consideration to make recommendations, unless a partner program or app is used, or the owner themselves uploads the parameters to consider
-With what we have today, we could make recommendations just based on social activity or website cookies |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Trading Up. | | |
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RATE MY SPACE
Forum enabling owners to get customized feedback on how to improve their home, including appliance recommendations, for home design experts
RateMySpace is a forum owners can use to gain feedback on how to improve their home as they think about replacing their appliances. Owners upload photos of their kitchens, laundry rooms, and other rooms with appliances in their homes. When uploading the photos, owners identify which Electrolux products they have installed, so viewers see information about the products, and also order the Electrolux products they see in the photos. The community, along with Electrolux-hired RateMySpace experts, will assess and provide feedback on the spaces – this is based on overall aesthetic, degree of inspiration, perceived culinary possibility, and a range of other dimensions. |
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| Please provide rationale for your ratings in regards to both feasibility and impact for Rate My Space. | | |
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