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  1. Surveys
  2. 2012
  3. June
  4. E
  5. Email Marketing Survey
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Exit Survey »
 
 
Hello:
You are invited to participate in our survey. It will take approximately 5-10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

What we are looking for

This survey is aimed at business owners, or those who are involved in email marketing (Note we are only interested in companies that send mail to those opted in to receive it - i.e. no spammers please :) ) as part of their role within their organisation.

We wish to learn more about how companies use email marketing. Please complete this survey if you use, or plan to use email marketing in your business. Email marketing can take many forms including:

- Welcome letters (when a user signs up or purchases)
- Newsletters (To maintain interest)
- Promotions, offers & discounts
- Vouchers
- Drip campaigns (Sending users a number of emails over a period of time to drip- feed information or maintain interest)
- Competitions

If you use any of the above types of email marketing, we would really value your input.

Thank you for you time.
 
 
 
* Do you currently engage in email marketing campaigns?
 
No, and we do not plan to
 
No, but we plan to
 
Yes
 
 
How many different campaigns are you running? (Select all that apply)
*A drip campaign is a set of newsletters sent out over a period of time once a user requests information on a given subject)
At least one per:
Day Week Month Year N/A
Newsletters
Promotions
Competitions
Vouchers
Drip campaigns*
Other
 
 
 
What do your most 'advanced' emails contain? (Pick all that apply)
 
An HTML version
 
A plain text version
 
Personalised name (eg. Dear John Smith)
 
Dynamic content (eg. males and females get different content in the email body)
 
Selective sending (eg. some subscribers get different emails to others via list segregation)
 
Images
 
Regular file attachments (PDFs, txt files, etc)
 
Links to external content
 
Tracking data (so opens, link clicks, etc can be tracked)
 
Other (please specify)

 
 
 
Do you outsource any of your email marketing work to agencies?
 
All
 
Some
 
None
 
If so, please tell us which types
 
 
 
How do you send your email marketing material?
 
We use a provider (i.e. Mailchimp, Constant Contact, Mad Mimi, etc)
 
We use a remote MTA/ SMTP server (i.e. Amazon cloud-based services)
 
We send marketing emails ourselves using software installed on our own servers
 
We sent marketing email ourselves using a client like Outlook, Thunderbird, or similar
 
Other (Please specify)
 
 
Please indicate how the following statements apply to you and your email marketing material.
I can measure accurately I can measure to some degree Not sure I cannot measure but would like to I cannot measure & no interest in measuring
I can measure the ROI (Return on investment) from email marketing
I can measure what proportion of my material is read
I can measure what proportion of my material reaches the user's Inbox (avoids spam, etc)
I can measure the engagement (clicks or resulting actions) I get from my material
 
 
How much do the following statements apply to you and your email marketing material?
Agree strongly Agree somewhat Neither agree nor disagree Disagree somewhat Disagree strongly
Email marketing is an essential marketing tool for my business
I get a good ROI (Return on investment) from email marketing
I have concerns over what proportion of my material is read
I have concerns over what proportion of my material reaches the user's inbox (avoids spam, etc)
I have concerns over the engagement (clicks or resulting actions) I get from my material
 
 
Considering ROI, keeping customers 'up to date' AND brand visibility, please indicate how the following statements apply to you:
Agree strongly Agree somewhat Neither agree nor disagree Disagree somewhat Disagree strongly N/A
Email marketing is more important than marketing via social channels (Twitter, Facebook, etc)
Email marketing is more important than marketing via printed media (Leaflets, brochures, flyers, etc)
Email marketing is more important than SEO (Search engine optimisation)
Email marketing is more important than 'e-advertising' (Google adwords, sponsored links, affiliates, etc)
Email marketing is more important than 'other advertising' (TV, radio, billboards, event sponsorship, etc)
I get a better ROI on email marketing than via social channels
I get a better ROI on email marketing than via printed media
I get a better ROI on email marketing than SEO
I get a better ROI on email marketing than 'e-advertising'
I get a better ROI on email marketing than 'other advertising'
 
 
 
We are planning on offering a set of tools that can help you track what percentage of your email marketing material arrives in the inbox, plus a marketing optimisation suite that can help increase ROI from email marketing campaigns for a low and fixed monthly subscription price. Does this sound like something that would be of interest to you?
 
Yes
 
Maybe, I need to understand more about email marketing first
 
Maybe, dependent on price and/ or features
 
No, I do not want or need such insight
 
No, I already use other tools to do this
 
Thank you for your time and telling us a little about your email marketing strategy! If you would like more information on our products, please drop us an email at [email protected]
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