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PowerPro is Prominent in Health Drink Technologies and is currently interested in launching in Chennai. It wishes to understand the demographics, psychographics and culture of the people in the target market segment. It is focused on the Health Conscious segment of the society as it has expertise in the area.
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| How is the positioning of PowerPro?
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| Please rate the brand on the following parameters
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Scene 2
The processing plant is the State of the Art in Health Drink technologies and purifies water 99.999%. The facility will be certified by Indian Water Authority Board and as it has many Accreditations on its technology, therefore quality is no issue. The pure water is used in preparing its Patented Health Drink with additional micronutrients to add the Health benefits it stands for. The company will set up a plant close to a fresh water source and then rely on excellent transport facilities of Chennai for its distribution and sales.
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| How is the positioning of PowerPro?
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| Please rate the brand on the following parameters
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Scene 3
The company’s brand message is “Health is Wealth” so the company deploys the best possible packaging to deliver a healthy drink. The Packaging of the bottle is unique as the brand wishes to distinguish itself from the existing players in the market. The bottle is vacuum sealed unlike the regular sealing so that it prevents foreign contamination of any kind. The capacity of the Bottle varies from 300ml to 2 L. The bottle is designed in such a manner that the contents do not lose their properties over its shelf life.
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| How is the positioning of PowerPro?
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| Please rate the brand on the following parameters
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Scene 4
The brand has the promotional power to target the Gold Gym’s and other Sports and Health Centres in India. It also will focus on the Influencers such as Sports enthusiasts in the Youth Segment and will launch a promotional scheme to try out the brand in the Heart of the City. The traditional communication lines will be TV, Radio, Print and Social Media. It will have Wayne Rooney as its Brand Ambassador.
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