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This survey is about a new English school concept that is described as follows:

My dear prospective clients,

I'm coming to live in Milan and opening a small private English practice. I expect to work with business clients and teach Business or General English in-company. I will also offer some Business English seminars and workshops on email writing, presentation skills, telephoning etc.

It would help me to serve you better in the future if you could spend several minutes and answer the following questions.

Please, note that the survey will be AVAILABLE only until _______________________.

If you have any further questions or comments do not hesitate to contact me.

Thank you for your time,

Vita Surdokaite
EFL teacher
email: [email protected]
 
 
 
 
How would you best describe your familiarity with English teaching services in Milan like that described above?
 
I was not aware of such a service
 
Only generally aware
 
Have investigated or researched such service
 
Have learnt English in a language school
 
I regularly study English in a language school
 
 
 
If you are a current user, how long have you used English teaching service?
 
Under 1 month
 
1-6 months
 
6 months to 1 year
 
1-2 years
 
3 years or more
 
Do not currently use
 
 
 
How often could you find it useful to study English?
 
Constantly
 
Having up to 10 months course a year
 
Having 6 months course a year
 
Having 2-3 months course a year
 
Having 1 month intensive course a year
 
Do not use
 
 
 
Based on the description, how interested would you be in buying English teaching and consulting service if priced within your budget?
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Very interested
 
 
 
What is it that you like most about studying English?
   
 
 
 
What do you like least about studying English?
   
 
 
 
Which of the following best describes your need for this service?

 
I really need this service to improve the quality of my work/life
 
Looks okay but I'm not sure I need it
 
I would like to study other languages (Chinese, Russian, Spanish etc.)
 
I am not at all interested in this service
 
 
 
What would you expect to pay for an academic hour (45 min) of an in-company Business or General English course?
   
 
 
 
At what price would this new product begin to look inexpensive or cheap? Select one.
 
FMV + 30%
 
FMV + 20%
 
FMV + 10%
 
FMV + 5%
 
[Enter estimated FMV]
 
FMV - 5%
 
FMV - 10%
 
FMV - 20%
 
FMV - 30%
 
 
 
At what price would the product begin to look so expensive that you would never consider buying it?

 
FMV + 30%
 
FMV + 20%
 
FMV + 10%
 
FMV + 5%
 
[Enter estimated FMV]
 
FMV - 5%
 
FMV - 10%
 
FMV - 20%
 
FMV - 30%
 
 
 
If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
 
(20-30%) more
 
(5-10%) more
 
No more, no less
 
(5-10%) less
 
(20-30%) less
 
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