Factors influencing consumer trust on advertising

Dear Participants, I am currently a student of SEGi University, pursuing degree in Bachelor of Business Management, specialize in MARKETING, BBM (MM). As part of the requirement of the course, I am conducting a business research project on "Factors influencing consumer trust on advertising in Malaysia". I wish to invite you to participate in this research study by completing the attached survey.

The survey will only take a few minutes of your time. The information will be kept private and confidential. I will appreciate it if you could complete the questionnaire as your response of utmost importance of the study. In case you have any inquiry regarding the questionnaire, you may contact me at 016-9001448 or email me at [email protected]. Your participation represent a valuable resources to this research and thank you again for your cooperation.

Your sincerely,
MICHELLE LAW MEI SAN

45 years old and above

(Question, Independent Variable)
8-12, Consumer Trust on Advertising
13- 17, Brand Reputation
18-22, Celebrity Endorsement
23- 27, Language Uses in Advertisement
28-32, Customer Knowledge
33-37, Personal Characteristic

	Strongly Disagree (SD)	Disagree (D)	Neutral (N)	Agree (A)	Strongly Agree (SA)
* 8. I expect an advertised organization has the skills and expertise to perform the transaction in an expected manner.

* 9. I expect an advertisement has access to the information needed to handle the transaction appropriately.

* 10. I expect an advertised organization main purpose is to makes good-faith efforts to address most customer concerns.

* 11. I expect an advertised organization is fair in its customer service policies.

* 12. Advertising purpose is to gain trustworthy.

* 13. I would trust on advertisement present by a very large company.

* 14. I would trust on advertisement that open and receptive to customer needs.

* 15. I would trust on advertisement that has a reputation for being honest.

* 16. I would trust on advertisement that is known to be concerned about customer.

* 17. I would trust on advertisement that is willing to provide customized services to its customer.

	Strongly Disagree (SD)	Disagree (D)	Neutral (N)	Agree (A)	Strongly Agree (SA)
* 18. I am not surprised that facial treatment company endorse the pretty model to advertising their product.

* 19. Pharmacy product endorse the doctor for their brand tell me something about the product.

* 20. With those endorsement, I can understand the significant brand better.

* 21. Facial company endorse the pretty model because she frequent uses the facial product of this company.

* 22. Pretty celebrity endorse by facial company views that facial product as a good product.

* 23. I prefer to listen to my own cultural music.

* 24. I prefer to read newspapers and magazines in my own language.

* 25. I prefer that the service providers give Multilanguage's options on their website.

* 26. I prefer to watch a commercial which confirms my culture and norms.

* -- Content Blocked --

	Strongly Disagree (SD)	Disagree (D)	Neutral (N)	Agree (A)	Strongly Agree (SA)
* 28. I would trust on advertisement that is familiar to me.

* 29. I would trust on advertisement that provides information that is relevant.

* 30. I would trust on advertisement that provides up-to-date information.

* 31. I would trust on advertisement that provides sufficient information.

* 32. I would trust on advertisement that provides information that is easy to understand.

* 33. I generally faith in humanity.

* 34. I feel that people are generally reliable.

* 35. I generally trust other people, unless they give me a reason not to.

* 36. I tend to count upon other people.

* 37. Generally, I am favour to buy the advertised brand.

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