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  1. Surveys
  2. 2012
  3. March
  4. F
  5. Factors Influencing the Adoption of Social Media a
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Dear Sir / Madam,

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In what age group are you?
 
Below 19 years
 
20 -29 years
 
30 – 39 years
 
40 – 49 years
 
50 years and above
 
 
 
Gender
 
Male
 
Female
 
 
 
Occupation
 
Self Employed
 
Civil Servant
 
Businessmen
 
Housewife
 
Student
 
Other
 
 
 
 
Education
 
High School
 
Diploma
 
Bachelor
 
Masters
 
PhD
 
 
 
Type of Social Media Used (Select all that apply)?
 
Twitter
 
Facebook
 
LinkedIn
 
Google+
 
Other
 

 
 
 
How frequent are you on Internet
 
Always
 
Several times a day
 
Once a day
 
Once a week
 
Never
 
 
 
What kind of Internet Access do you use?
 
Mobile Broadband
 
Home Broadband Wifi
 
Home Broadband Cable Model
 
Leased Line Connection
 
Dial Up
 
 
PART B:
Strongly disagree Disagree Neither Agree or Disagree Agree Strongly Agree
1.1. Using Social Media would provide me broadcast content
1.2. I would find Social Media useful
1.3. Social Media makes it easier for me to gather news
1.4. Social Media allows me to entertain and infortain me
1.5. Social Media increases my knowledge and awareness
1.6. Social Media is more useful than traditional ways of Broadcasting
2.1. Learning how to use Social Media is easy for me
2.2. My interaction with Social Media would be clear and understandable
2.3. I would find Social Media easy to interact with
2.4. It would be easy for me to become skilful with Social Media
Strongly disagree Disagree Neither Agree or Disagree Agree Strongly Agree
2.5. I would find Social Media difficult to use
2.6. Social Media is easily reachable than traditional frequencies
3.1. Social Media is truthful
3.2. Social Media is honest
3.3. Social Media keeps commitments
3.4. Social Media is genuine
3.5. I feel comfortable on information provided on Social Media
4.1. Using a Social Media is completely compatible with my current situation
4.2. I think that using a Social Media fits well with my lifestyle
4.3. Using a Social Media fits into how I like to do things
Strongly disagree Disagree Neither Agree or Disagree Agree Strongly Agree
5.1. Using the Social Media enables me to catch up news quickly.
5.2. Using a Social Media improves the quality of Broadcasting
5.3. The disadvantages of my using a Social Media far outweight the advantages
5.4. Using a Social Media gives me greater percept of news
5.5. Using a Social Media increases my awareness
6.1. Learning to use the Social Media for broadcast needs is easy for me.
6.2. I believe that it is easy to get the Social Media to do what I want it to do
6.3. Interacting with the Social Media is clear and understandable
6.4. Using the Social Media for news, entertainment and information is easy
7.1. I use Social Media always
7.2. I prefer Social Media over traditional Media
7.3. I receive more prompt media content through Social Media
7.4. I believe Social Media influences over Mainstream Media
7.5. My urge for news, info or entertainment is timely served by Social Media
7.6. Social Media is a part of my everyday activity
 
Thank You
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