Food Television Survey

How old are you

18

19

20

21

over 21

Do you watch a food program at least once a month? (Food programs include shows that feature cooking instruction, such as those that appear on the Food Network, and programs that prominently feature food as the objective of travel, business, a lifestyle or competition; Food programs are NOT shows that feature cooking segments, such as morning news shows and/or talk shows.)

yes

no

How many house of food programming do you watch per week?

less than 1 hour per week

1-4 hours per week

5-8 hours per week

9-12 hours per week

more than 12 hours per week

Which type of food programs appeal to you most? Please mark your choices in order of preferences, with "1" as your top choice.

Cooking instruction (ex. 30 Minute Meals, Everyday Italian, Everyday Food on PBS)
Travel (ex. Bizarre Foods with Andrew Zimmerman, No Reservations)
Competition (ex. Top Chef, Iron Chef, Chopped)
Lifestyle (ex. The Martha Stewart Show)
Reality/Drama (ex. DC Cupcakes, Ace of Cakes)
Renovation (ex. Restaurant Impossible, Ramsay's Kitchen Nightmares)

Which of the following best describes why you watch food programs?

They teach me new things.

They entertain me.

They relax me.

They are the only things on.

Other

Which of the following are you most likely to learn about when watching food programs?

New recipes

Information about new cultures

Tips for eating healthy

Quick and practical cooking tips

Ideas for products to buy

Other

How much attention do you typically pay when you watch food programs?

Always pay attention

Mostly pay attention

Occasionally pay attention

Rarely pay attention -- it's just background noise

How often do you and your friends/family talk about food programs?

Relatively often

Sometimes

Hardly ever

Never

How often do you and your friend/family talk about meals you have recently cooked or eaten?

Relatively often

Sometimes

Hardly ever

Never

Please indicate the extent to which you agree or disagree with the following statements: