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  1. Surveys
  2. 2013
  3. April
  4. F
  5. Franchise interest
0%
Exit Survey
 
 
Hello,

You are invited to participate in our survey to determine interest in a potential franchise opportunity. It will take approximately five to ten minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Susan Connelly at 248-982-1950 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
To set the stage, assume you are interested in buying a franchise operation. The question is this: Are you interested in THIS franchise?

EXPLANATION OF BUSINESS

BUSINESS DESCRIPTION : Two Women and a Hoe™ (TW&H) provides professional indoor/outdoor sustainable landscape design, installation, consultations and green garden maintenance by certified master gardeners and landscape designers.

Learn about the franchiser: Jan and TW&H (approximately 2 minutes)

BUSINESS MODEL: A sustainable business model will create value for my community, the environment, and my profitability, all at the same time.

  • I hire and train local people and support community groups by providing education and training.

  • All my landscape designs are created with the environment top-of-mind. Design features include rain barrels to keep rain water out of the sewer system and in the garden, native plants to limit the amount of water and fertilizer needed, and vegetable gardens to make productive use of the soil.

  • My profitability has significantly increased by adherence to these principles, and by developing lasting relationships with vendors, employees, and customers. Consistent brand image has worked. Our gardens are so unique that potential customers can say, “That is a TW&H garden!”

  • Start-up and operational best practices are documented and will be provided. Initial and on-going training are in place and will be available.

CURRENT FINANCIAL POSITION:

This needs to be one statement. Something like, initial start-up costs and first year revenue was xxx with a customer base of xxx. After seven years, customer base is xxx, revenue is xxx, x% growth.

COMPETITION: There is no direct competition in this market.

  • Local companies are not able to provide certified master gardener or landscape design employees, lack the understanding to create a truly sustainable garden, and do not provide the one-on-one relationship building that we do.

  • Quality to us means the right plant, in the right place, at the right time. (? Is that right?)

  • We do what we say and we do it well – period.

  • Indirect competition consists of large, impersonal landscape companies or extensions of lawn maintenance companies, and independent ‘weed pullers’.


    • Given the information you have, would you consider buying a TW&H franchise?
 
 
 
Professional certifications are required: Certified Master Gardener and Certified Landscape Designer.

 
Yes, I am willing to acquire these certifications
 
No, I don't want to take the time to be certified
 
Comments
 
 
 
 
The development of vertical market products (such as branded gardening tools and clothing and garden art ) is underway and expected by year-end. Does this impact your decision to invest in this franchise?

 
Yes, the potential for vertical growth is important
 
No, vertical growth doesn't make a difference
 
Comments
 
 
 
 
First year revenue potential is $XX with expected growth at x% a year. Does this impact your decision to invest in this franchise?

 
Yes, initial income is good and growth is reasonable.
 
No, the initial income is too low.
 
No, the growth is not sufficient.
 
No, neither the initial income or growth are sufficient.
 
Comments
 
 
 
 
Preliminary franchise costs: Fee $20,000, yearly royalties x% of revenue.

 
Yes, I would consider
 
No, I would not consider
 
Comments
 
 
 
 
Again, assuming you are in the market to purchase a franchise business, please rank (1-3) the following in order of interest in TW&H:

Very
Somewhat
Not at all
 
 
 
Thank you for your time. We would love your feedback. Comments/Suggestions: